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Spirit of Ghibli lives on in short anime promoting locally-sourced Japanese food

4 Comments
By Casey Baseel, RocketNews24

With Hayao Miyazaki claiming he’s retired for good from making feature films, it’s looking increasingly unlikely that we’ll ever see another theatrical anime from Studio Ghibli, the production company he helped establish. But while Miyazaki is famous for his boundless work ethic and hands-on approach to directing, it’s not like he personally drew each and every frame in the movies he directed. Many of the other artists who had a hand in Studio Ghibli’s success are still working today, such as Koji Aritomi.

Aritomi’s biggest Ghibli credit is as assistant director for "Princess Mononoke," which was originally intended to be Miyazaki’s final film (his first try at retirement didn’t stick), but Aritomi was also involved in the production of Ghibli projects "Whisper of the Heart," "Pom Poko," "Porco Rosso," "On Your Mark" and "Ocean Waves" (also known as "I Can Hear the Sea"). Outside of Ghibli, he’s also been an episode director for "Space Brothers" and "Kill la Kill," but now Aritomi is carrying on Studio Ghibli’s tradition of rendering delicious-looking food in anime form by serving as the animation director on this promotional video for Japan Agriculture’s Kumamoto division.

The short is titled "Nikoyaka Restaurant," with “Nikoyaka” being a mix of the first syllables in the Japanese words niku (meat), kome (rice), yasai (vegetables), and kajitsu (fruits). During its roughly 90-second runtime, we see the two cooks of the Nikoyaka Restaurant whip up dishes for hungry customers, using locally-sourced ingredients, of course, while a young girl (presumably the cooks’ daughter) lends a hand.

But Ghibli isn’t the only famous animation studio in the short’s pedigree. Project supervisor Takahiro Ikezo is currently attached to Walt Disney Animation Japan, and has also been an animator on anime including "Den-noh Coil," "Fuse" and "Polar Bear Cafe."

If watching the video gives you the sudden urge to get up and grab a snack, that’s totally understandable. Don’t forget to come back and watch the rest of it, though. You won’t want to miss the surreal part where not only Kumamoto’s farmers and ranchers come streaming into the restaurant, but also their apparently thrilled-to-be-soon-eaten livestock.

Oh, and if you’re in the mood to sing along, here are the lyrics to the "Nikoyaka Restaurant" song.

Nikoyaka no ni ha oniku no ni Nikoyaka no ko ha okome no ko Nikoyaka no ya ha yasai no ya Nikoyaka no ka ha kajitsu no ka

Translation: The ni in Nikoyaka is the ni in niku. The ko in Nikoyaka is the ko in kome. The ya in Nikoyaka is the ya in yasai. The ka in Nikoyaka is the ni in kajitsu.

Now if you’ll excuse us, we really can’t ignore the rumbling in our stomachs any longer, so it’s off to the kitchen to get dinner ready.

Source: Huffington Post Japan

Read more stories from RocketNews243. -- Hayao Miyazaki spends retirement from anime by…spending every day at his animation studio -- Ghibli producer reveals the studio’s current anime production project: absolutely nothing -- Poster for Ghibli’s new movie under fire … from the big guru himself!

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4 Comments
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Looks like ole' Koji worked in the infantile sentimental pap branch of Ghibli. Someone from the weirdly enticing yet chillingly alien spirit worlds department might have made a different commercial, where the cow asks the little girl if it was really necessary to eat the cow's brother and sister. Then the onigiri spirit goes on a rampage where it compulsively stuffs things like tuna and umeboshi in places they don't belong, because an onigiri spirit is incapable of understanding that the world is not of the same nature that it is.

3 ( +4 / -1 )

Hayao can do no wrong .Please don't criticize one of your gods. Spirited away is perfect.Pompoko is where we are now. Genius.

0 ( +1 / -1 )

Katsu78, i'd love to see that different version made you mention. It would be a real pisser !

1 ( +1 / -0 )

Christ, is there an adult, mature way of promoting ANYTHING in Japan? Are we reduced to even using cuddly mascots to lure people to join the police force or SDF? It's bad enough having to rely on annoying tarentos.

-2 ( +0 / -2 )

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