Take our user survey and make your voice heard.
There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika Ward in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
The Katsushika Collection Project (Katsukore for short) is a campaign meant to personify the area as beautiful anime heroines. The three main characters of this project are formidable women in their own right, but also fight for world peace and to protect Katsushika.
In the first stage of the project, the ward is teaming up with a popular cafe in Katsushika called Nagicafe+. The first 100 people to order a latte or a beer will receive a limited edition original badge.
For now there are only the badges, but other merchandise is being developed as well. The city hopes residents will support the project through crowd-funding and wants to offer things like figures or even a full-blown anime in the future. Through these efforts, the beautiful girls hope to invigorate local businesses and encourage people to visit Katsushika.
Clearly the city thinks it knows what the people want. But is this an ingenious campaign that will be the first of many such projects around Japan? Or just a desperate cash grab by a city searching for a way to promote the area? Only time will tell, but for now, these girls are fighting for your attention, and to save the world!
Source: Netlab
Read more stories from RocketNews24. -- Miffy x Mister Donut collaboration doesn’t actually involve doughnuts, but is still super cute -- “A pig that doesn’t fly is just a pig”: 8 of Japan’s favourite Ghibli movie quotes -- Buy it…or don’t, this cat doesn’t really care what you do
© Japan Today
1 Comment
Login to comment
ArtistAtLarge
I just did a Google Earth tour of this ward and I would the biggest attractions are:
Mizumotokoen Park - huge! and beautiful. The many other smaller parks The multiple rivers and their hiking and biking paths along the banks. The mixture of both large businesses, highrise apartments and smaller family neighborhoods and apartments. It seems to be a genuine and authentic mixture of the entire strata of Tokyo. This I found most fascinating of all.