Aeon to offer jeans at Y880, undercutting Fast Retailing

Thursday 13th August, 07:00 AM JST

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9 Comments

Beelzebub at 09:25 AM JST - 13th August

Aeon has taken advantage of production in China to lower the price, as Fast Retailing has done.

Yes, there's a word for this: coolie wages. Keep squeezing them, I'm sure you can get jeans down to 480 yen if you use N. Korean made zippers and thread.
nisegaijin at 11:28 AM JST - 13th August

no thank you, i'd rather pay 10 times that and get Diesel's from Costco.
Sarge at 11:30 AM JST - 13th August

Thanks, I'll take 'em!
Mittsu at 12:17 PM JST - 13th August

Bet they are really well styled and well made.
thepro at 01:28 PM JST - 13th August

If my legs were half the size they are I would get some
rajakumar at 07:25 PM JST - 13th August

Japan jeans made via China help,good idea.

Yen880 jeans,good for those on a budget or for those earning less.

It may go lower in costs,with some North korean input.
Snolygoster at 01:19 AM JST - 14th August

I wish there was this kind of price competition in all industries in Japan. (Home electronics, especially.)
presto345 at 02:09 AM JST - 14th August

I wish there was this kind of price competition in all industries in Japan. (Home electronics, especially.)

Maybe you weren't around here in the 1970s when a video deck retailed for around 300,000 yen. Now, more than 30 years later, they go for one tenth of that price, just like the jeans. That says something about price erosion and competition. I can give many more examples, but probably this is not the place. I will check out the quality of the jeans (I like Topvalu products) and maybe buy some.
Klein2 at 10:09 AM JST - 14th August

Amen, Presto. I will never ever forget getting to Tokyo as a student and searching the city for a TOWEL for less than 4000 yen. I cannot remember how I solved that problem, but I think I had so settle for one of those tiny non-absorbent things for 1000 yen or whatever it was.

Things have changed. They are not going to be Levi's, but vive la difference. If Chinese people can make a buck, so much the better.