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Ajinomoto Co and Kao Corp have agreed to form an alliance in the health solutions business with the shared vision of helping to create a "society with active seniors" who lead active lives regardless of age. The business will focus on prevention and improvement of metabolic syndrome and the decreased locomotive functions with aging.
As part of the alliance, Ajinomoto has agreed to acquire a 33.4% equity interest in and send directors to Kao's wholly owned subsidiary Healthcare Committee Inc (HCC).
With the rapid aging of Japanese society, there has been a notable increase in needs among people who want lifelong health. The aging population is also giving rise to social issues such as the growing burden of health care costs for the government and businesses. This has spotlighted the importance of not only treatment of illnesses that have manifested but also routine prevention - especially the prevention of metabolic syndrome (conditions such as hypertension and high blood sugar caused by an excess of visceral fat) and the decreased locomotive functions with aging.
Ajinomoto said its vision is to be "a group of companies that contributes to human health globally." To promote healthy lifestyles, Ajinomoto has been developing and marketing amino acid-based food ingredients and supplements with health value such as low salt, low sugar and low fat. The company is also promoting its AminoIndex, a health checkup support service using amino acid analysis.
Kao has been undertaking consumer research, health care research, and health care product development and sales on the theme of metabolic syndrome in the middle-aged, as well as prevention and improvement of lifestyle-related diseases through QUPiO, a prevention program that HCC provides for health insurers (hereinafter referred to as "health insurance societies").
By leveraging their respective strengths with these measures, Kao and Ajinomoto will provide personalized, comprehensive health solutions for prevention and improvement of metabolic syndrome and the decreased locomotive functions with aging and work toward the creation of a "society with active seniors."
© Japan Today
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VicMOsaka
Ajinomoto will only be able to promote a " healthy lifestyle" when they stop promoting their Aspartame products. I once bought some vitamin C and found it had Aspartame sweetener in it. I threw it in the rubbish.