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Asahi Breweries ties up with Carlsberg to boost Hong Kong sales

Monday 04th January, 03:45 AM JST

TOKYO —

Asahi Breweries Ltd has signed a tie-up deal with Carlsberg A/S and will begin selling its popular Super Dry beer products through the Danish brewery’s retail sales network in Hong Kong later this month, industry sources said Sunday.
   
Japan’s top brewery, whose sales in the territory have mostly been limited to businesses, can now offer the products through the world’s fourth-largest beer maker’s sales channels of supermarkets and convenience stores there, they said. Asahi Breweries sold 180,000 cases of beer in 2008 in Hong Kong.
   

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