Chinese firms struggle to rival Japanese, U.S. names

"94% of Americans are unable to name a single Chinese brand, with a third saying they would not buy one they knew to be Chinese."

So a third of all Americans would not buy anything from WalMart if they checked to see where the item is made?

SerranoOct. 14, 2013 - 05:26PM JST "94% of Americans are unable to name a single Chinese brand, with a third saying they would not buy one they knew to be Chinese."

So a third of all Americans would not buy anything from WalMart if they checked to see where the item is made?

No, Americans will buy from Walmart, Target, etc etc knowing full well it's "made in China" if the product is not something where reliability is crucial. For example you can pretty much rest assured hardly any Americans would buy a car built in China or get on a plane built there.

Not, car, not TV, but made in China, people might be buying cheap products. Not shoes, not hnadbag but, very cheap socks or throw away type t shirts. But China looks more interested in Cars and brand name pricy products for sale in USA. It is easy to sound Japanese brand than Chinese name. When Sony was Tokyo Tsushin Kogyo, Japanese mega-corporations could not figure why it changed its name to Sony, Bingo ! Also, Japanese brand names are easy for Americans to sound because Roma=di spelling. Chinese character spelling? Not easy in pronouncing. there may be many reasons American public do not recognize Chinese brand. Ford and GM make cars in China but do not use Chinese names in USA.

OssanAmerica Oct. 15, 2013 - 01:18AM JST For example you can pretty much rest assured hardly any Americans would buy a car built in China or get on a plane built there.

Americans are already buying thousands of Chinese owned cars. Volvo was snapped up in 2010 by a Chinese conglomerate and they will be spending billions to update manufacturing operations and revamp engines and vehicle platforms and eventually Volvo will have intention to moving some of the manufacturing operations to China.

China might ask Ford and GM to use Chinese brand name instead of Ford and GM for their made in China cars.

SerranoOct. 14, 2013 - 05:26PM JST So a third of all Americans would not buy anything from WalMart if they checked to see where the item is made?

I did check where it's made and Iphone works fine. Americans buy all the Iphones manufactured by Foxconn in China that employs 1 million workers making Apple products. Where else in the world can you duplicate what has been done in China? Not in the U.S.

sfjp330Oct. 15, 2013 - 04:22AM JST "OssanAmerica Oct. 15, 2013 - 01:18AM JST For example you can pretty much rest assured hardly any Americans would buy a car built in China or get on a plane built there. Americans are already buying thousands of Chinese owned cars. Volvo was snapped up in 2010 by a Chinese >conglomerate and they will be spending billions to update manufacturing operations and revamp engines and vehicle >platforms and eventually Volvo will have intention to moving some of the manufacturing operations to China.

We are talking about "Chinese cars" as in Chinese owned and manufactured in China with a brand name recognizable to the American consumer as Chinese. Chinese investment and ownership of companies and brand names of other countries do not count since the average U.S. consumer would not be aware.

Ossan you are right. Chinese megs-millionaires and billionaires are more interested in spending money in Macao, Hong Kong, Singapore or building casinos in Southeast Asia than getting into Auto business right now. It is just like hoping MGM to create an auto industry or Ford to enter into Manga game business. Made in China cars are not by Chinese corporations. China is seeking Chinese brand name recognition in USA than just made in China by none Chinese auto makers. Also, made-in Chinese cheap merchandises are not in Chinese brand name but they are made for USA - corporations. No name recognition, Japanese manufacturers make factories in USA and sell with Japanese name. Example is maruxchan top ramen, Kikkoman instant tofu miso soup, Yamamotoyama sushi nori. Their packages have Japanese letters and English letters. /It will be difficult to have Chinese brand name recognition in USA because Japanese auto makers have plants in USA and have been marketing in USA for many years/

all should be aware of the companies that Chinese stateowned or Chinese controlled companies buy into and stop buying those products that have any Chinese attatchment to them. We are getting a very good look at what China state owned companies are doing as for providing the means for China's military build up and China's aggression outwards. China has lied and deceived the world about this peaceful rise , and non-military advances in space. not saying no one else is doing this, but China outright said they were against it up until they gained the ability to do so. China lies again and again up to the point where they are able to reach out into the fields they once say they are against or will not do. If our politicians are not willing to stand up for the safegurads of our societies against ruthless aggressive leaders such as in China, then it is up to the people to stand up against such, as it only hurts our growth of our own social values and economic growth as well, by our politicians enforcing the build up of such rogue regimes such as China as these leaders dictate by force over their society using any and all means possible to keep their people suppressed and servants to the leaders that keep themselves in power over the people!

Toyota, Nissan, Mitsubishi, Honda, Mazda did not buy other foreign companies to expand in USA. They just used their Japanese names creating modernized auto factories in USA, Hyundai and KIA do very good ad on TV ads, So are Japanese automakers. Bridgestone, Yokohama tires did not buy failing Goodyear. China can not figure why Americans do not recognize Chinese brand names. It is easy to pronounce Honda, Nissan, Toyota, Mazda, even Mitsubishi Yokohama than, whatever the names of Chinese car makers in USA. Thanjks for Roma-ji, kana etc.

Where else in the world can you duplicate what has been done in China?

I hope not too many companies copy my crap Lenovo ThinkPad.

If China wants to have name recognition in USA, learn from practice of some Japanese corporations that has name recognition. NEC, Sony, Bridgestone, Panasonic, Sharp, and more that use English type names. KIA of Korean did abbreviations like NEC, Even KIA is disliked by Disabled Veterans, it has good name recognition and sales is great. (Killed in Action). Commenters for Hyundai pronounce Hondai but still sells great in USA. Maybe China should learn from Korean name practice if it wants name recognition, Also, avoid Texas and go to Calif or states that Iis near to Canada. famous Cowboy states are not recognized as industrial states in USA.

toshikoOCT. 15, 2013 - 08:11PM JST Toyota, Nissan, Mitsubishi, Honda, Mazda did not buy other foreign companies to expand in USA. They just used their Japanese names creating modernized auto factories in USA, Hyundai and KIA do very good ad on TV ads, So are Japanese automakers. Bridgestone, Yokohama tires did not buy failing Goodyear. China can not figure why Americans do not recognize Chinese brand names. It is easy to pronounce Honda, Nissan, Toyota, Mazda, even Mitsubishi Yokohama than, whatever the names of Chinese car makers in USA. Thanjks for Roma-ji, kana etc.

Yes! Toyota, Mitsubishi, Nissin, Nissan, Nintendo, Maruchan, Aji no Moto etc. All using original japanese words and yet they are widely familiarized. The chinese language is the problem. It doesn't only sound ridiculously odd to foreign ear, also it's very hard to pronounce. People of the internet make fun of the language and most of the time uses some parody. Ex "Ching Chong".

I think they should just quit using chinese and use english instead. Anyway japanese brands like SONY, Uniqlo, SHARP, Bridgestone, NEC etc are using western phonetics.

toshiko

So then why does Matsuta go by Mazda?

Some names are definitely changed. Matsushita was Panasonic overseas for a long time. Daihatsu never really caught on as a brand name in the US. Chinese firms will figure this out eventually. There are US marketing consultants already on the case, pitching potential brand names and logos to focus groups in the US heartland.