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FTC warns ANA not to run misleading ads for new premium class seats

TOKYO —

The Fair Trade Commission warned All Nippon Airways Co on Monday not to run misleading advertisements on its new domestic business-class service. The FTC said the airline’s ads in newspapers between February and March for the new service, launched April 1, showed a new type of seat for its premium class, but the type of seat was not actually available until June 1.

To compete head-on with archrival Japan Airlines Co, ANA upgraded its business-class service by expanding the space between seats and offering a light meal. But ANA offered the new service by either using the seats of super seat premium, the previous version of its business-class service, or modifying the seats, between April and May, according to the FTC.

 

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1 Comments

  • Sidwarwick at 08:55 PM JST - 26th August

    A clear case of diSEATful advertising.

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