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German electronics company Bosch opens first cafe in Tokyo

2 Comments
By Yu Oishi

German engineering and electronics company Bosch has opened the first cafe in its history in Tokyo's Shibuya district.

"Cafe 1886 at Bosch is designed as part of Bosch's brand communication strategy," Bosch Japan President Udo Wolz.

The cafe sells various sandwiches and other items using German traditional food, such as gourmet sausage sandwiches for about 750 yen, baked apple doughnut and vanilla ice cream (650 yen).

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2 Comments
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Should we expect kitchen appliances? I do miss the design and practicality of my Bosch white goods (now in the loving care of new owners for decades to come).

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Cognitive dissonance alert..... why are they opening a cafe, and not a showroom?

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