Green tea maker Ito En bans all animal tests
Japan-based Ito En Ltd—the world’s largest green tea manufacturer — has adopted a landmark policy against conducting or funding laboratory tests on animals.
With more than $3 billion in annual global sales, Ito En was ranked by Deloitte among the top 250 global consumer-products companies.
In a letter to People for Ethical Treatment of Animals (PETA) on Thursday, Ikuo Sato, Ito En’s public relations general manager, wrote, “We have decided to stop animal tests on our beverages and foods, considering recent movement and circumstances in other countries on this subject.”
Ito En joins Coca-Cola, PepsiCo, Ocean Spray, Welch’s, POM Wonderful, and other companies that have ended animal testing after talking with PETA.