Hitachi launches new global brand campaign

Hitachi Ltd on Monday announced that it has launched a new global brand campaign that is aligned with the management vision based on the "2018 Mid-term Management Plan" created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries through various media.

Under the campaign copy "The Future Is Open to Suggestions," the goal of the campaign is to build the brand through collaborative creation with customers and partners, Hitachi said.

For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out its global brand campaign, in which it communicates a unified message throughout the world. These activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time supporting the growth of the Social Innovation Business through tie-ins with businesses in various regions.

The goal of the 2018 Mid-term Management Plan, which was created during the current fiscal year, is to make maximum use of IT and OT (operational technologies), two of Hitachi's core strengths, and to promote the further growth of the Social Innovation Business, while at the same time accelerating collaborative creation with customers as an innovation partner in the IoT era.

As part of the campaign, Hitachi renovated the "Social Innovation Hub," an Internet site that aggregates information related to the Hitachi Group's activities throughout the world.

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