Hooters to open first Japan restaurant in Tokyo on Oct 25
Japan’s first Hooters restaurant will open at Tokyu Plaza by Akasakamitsuke subway station on Oct 25 after nearly five years of negotiations between Hooters Japan and the company’s head office in Atlanta.
Hooters Japan COO Mitsuo Tanabe said the brand’s logo, uniform, menu and ambiance will be the same as back in the U.S., as will the menu of seafood, sandwiches, salads and spicy chicken wings.
As for the famous Hooter girls, Tanabe said the company was not emphasizing the overt sex appeal of the girls, although, “of course, we expect lots of guys to come here to see the girls. It’s not the image of Hooters that we want,” he said. “Instead, we want to emphasize the restaurant’s qualities as being healthy, friendly and hospitable.”
Nearly 400 girls applied for the job and 40 were selected, including 10 foreign girls. One Japanese waitress will be selected to represent Hooters Japan at next summer’s Miss Hooters World Contest in Florida.
Tanabe said Hooters plans to open one store a year in Japan until they have 10. “Somewhere like Ginza or Shinagawa would be good. Roppongi is not at the top of our list. We don’t want to be on the main Roppongi street because then the restaurant runs the risk of attracting the wrong sort of people off the streets. We have to think of the girls’ safety,” Tanabe said.