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Iconic instant cup noodle restaurant on Shibuya Station platform closes

8 Comments
By Oona McGee, RocketNews24

If you’ve ever stepped off the Yamanote train line at Shibuya Station in Tokyo, chances are you’ve walked past a small restaurant on the platform styled like a traditional Japanese eatery, complete with a faux tiled roof, lanterns, and a large noren curtain over the entrance.

Called “Donbareya”, the eatery served as an antenna outlet for top noodle brand Nissin, and inside, the staff served up the company’s instant cup noodles, complete with hourglass timer, and the option for additional extras like rice, pickles, and crackers.

The unique menu featured more than a dozen varieties of Nissin instant noodles, including locally-released soba and udon varieties not usually available for purchase in the Tokyo Metropolitan region.

In operation since November 2010, Donbareya opened at 7 a.m. in the mornings and closed at 9 p.m. in the evenings, feeding busy commuters on the go for the past six years.

So it was a sad day when Tokyoites found out about the store’s closure on July 31, with the news appearing on television reports and nostalgic customers sharing memories of the store through personal photos on social media. One commuter who stopped by the restaurant made a unique discovery just inside the door of the darkened shop, and after sharing a picture of it on Twitter, it was retweeted more than 15,000 times.

The store owner had left a thank you note to customers, in an attractive arrangement that included a packet of instant cup noodles, and a stovetop teapot with the store’s name, “Donbareya”, written across it. The note simply reads, “Though it was easy as all I had to do was pour in hot water…thank you very much”.

While a larger sign outside the premises mentions one of the reasons for the closure as excessive exhaustion, the humble gratitude of the store owner struck a chord with people around the Internet.

“What a great way to say thanks from a simple business!” “The owner finally reveals his true feelings!” “I admire his honesty – just boiling water all day for six years would eventually become tiring!” “I never thought about it before but I guess that really was the majority of his job!” “I’m going to miss that store being there.”

The store closure is just one of many changes coming to Shibuya Station, with the sign outside the closed premises reminding commuters that three new high-rise buildings will be constructed in the district by 2027. While we’re definitely looking forward to seeing the modern upgrades, we also hope Shibuya can still retain its atmospheric lantern-fronted old businesses too.

Source: Net Lab

Read more stories from RocketNews24. -- New Japanese dish combines two summertime greats – soba noodles and kakigori shaved ice -- Limited edition triple-size Lotte pie snack is so popular, we’re unable to get our hands on them! -- “I think I love you…”: Romantic confessions from around the world

© Japan Today

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8 Comments
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I guess everyone will have to walk 50 meters to the nearest conbini and buy one there.

0 ( +3 / -3 )

2010 is not very long ago. 1910 would have been more impressive.

2 ( +5 / -3 )

Iconic shop, since 2010?

6 ( +9 / -3 )

since 2010? instant cup ramen shop? iconic? i don't get it.

2 ( +5 / -3 )

As others have noted, "iconic" is absolutely the wrong word here. Nothing about it is iconic. Is it famous the world over or even all over Japan? Has been enjoyed by generations? Was it the recognized symbol of an era or a place?

There are plenty of other words that could describe it, but "iconic" just doesn't capture it.

3 ( +4 / -1 )

'Nostalgic customers sharing memories of the store'...that had only existed for 6 years. Seriously, get a grip people.

3 ( +4 / -1 )

Must not have been very 'iconic' to most people. Hachiko is iconic. The crosswalk there is also iconic. That shop? Hardly.

0 ( +0 / -0 )

Unless Shuibuya Station was using the store as an identifying image, you can't really call it iconic.

1 ( +1 / -0 )

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