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Idemitsu starts greenery business

TOKYO —

Major Japanese oil refiner Idemitsu Kosan Co has set up a new company to start greenery business. The new unit, Green Geo Co, will produce an improved breed of frogfruit, which grows 10 times faster than regular grass and is one-third the cost.

Idemitsu targets sales of 60 million yen for the year ending next March and 2 billion yen in a decade. The company is considering launching a related project for the greening of deserts in the Middle East.

JCN

2 Comments

  • huberts2 at 11:34 AM JST - 18th May

    greenery business -

    Japan Today -Is this your definition of news? Note there are no replies so the interest is obviously low. If there is a story behind this why not add it, or a bit of it, or a reference to where one might find some detail. Or have you just plucked a headline from another publication. You can do better than this

  • budmc at 06:33 AM JST - 19th May

    Really LOVED this article!! New grass that grows 10 times faster than normal grass at a THIRD of the cost is fantastic news!! More details would be appreciated. In the US people spend billions on grass and places with water shortages, such as Arizona, Nevada and southeast US would probably find this information of special interest. Would be interesting to know if this new form of grass would be good for animals!

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