Thursday May 24, 2012

JAPAN NEWS AND DISCUSSION

JAL to offer higher quality coffee on domestic flights

Business Jul. 22, 2011 - 06:15AM JST ( 31 )

TOKYO —

Coffee specialist Yoshiaki Kawashima, representative director of coffee company Mi Cafeto, has joined forces with Japan Airlines to
bring a better quality coffee to its domestic flights. The airline started selling the new coffee, dubbed “Kodawari no Ice Coffee,” on domestic routes on Thursday.

JAL said the coffee is part of its campaign to stress high quality service in an attempt to restyle the image of short-haul travel.

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31 Comments

1

some14someJul. 22, 2011 - 06:44AM JST

"to restyle the image... " for bad? cheap service will hardly make any impact on JAL business.
2

kansaifunJul. 22, 2011 - 07:15AM JST

Neither will cheap ice coffee....
1

goddogJul. 22, 2011 - 07:22AM JST

If it is not ¥0 then it is not cheap.
-1

AKB0815Jul. 22, 2011 - 07:42AM JST

Would be interesting to see their arguments against the rising cheap airlines business.
1

MrDogJul. 22, 2011 - 09:04AM JST

Is this for the people who can't go without "better quality coffee" for the 1 or 2 hours they spend on a domestic flight?
-1

Hugo KempeneerJul. 22, 2011 - 09:09AM JST

Don't fly JAL......even with better coffee! Too price..and now that I know the coffee was bad, no regret!
-4

NetNinjaJul. 22, 2011 - 09:10AM JST

I know why they are upgrading their coffee. So you can wake up and realize you are on the wrong flight, wrong carrier.

You should've booked a flight on SkyMark or StarFlyer so you can take your kid to TDL or USJ when you get in town.

Forget the coffee. I'd rather save 10,000 yen so I can eat some safe beef once I get off the plane.
1

marcelsJul. 22, 2011 - 09:15AM JST

Personally i,ve always been a fan of the "consomme soup" I think that,s JALS flagship food!!
0

Alexander WarrickJul. 22, 2011 - 09:25AM JST

Of all the problems that plague JAL, this is the problem they address? Reminds me of Kerr's Dogs and Demons.
0

MrDogJul. 22, 2011 - 09:37AM JST

Personally i,ve always been a fan of the "consomme soup" I think that,s JALS flagship food!!

Don't forget the yuzu drink ;)

I stopped using JAL over a year ago and do all my domestic travel with ANA.
0

FoxieJul. 22, 2011 - 10:07AM JST

It is ridiculous that you have to pay for a cup of coffee on flights. That makes me not fly an airline.
0

SerranoJul. 22, 2011 - 11:02AM JST

Ha ha ha ha! This is funny news! Ha ha ha ha!

What about JAL's international flights? Are they still going to serve so-so quality coffee on their international flights?
0

SerranoJul. 22, 2011 - 11:08AM JST

The ice coffee in the photo looks like there's no cream in it.
Without any cream in it, it's not going to taste good, even if it has sugar in it.
0

cactusJackJul. 22, 2011 - 11:11AM JST

Much rather have high quality fruit juice...but this would be way too expensive for them.
-2

globalwatcherJul. 22, 2011 - 11:38AM JST

I would jump into the ocean and swim before flying in JAL.
-1

Skeptical HippoJul. 22, 2011 - 11:54AM JST

@globalwatcher.... why's that?
0

gaijinfoJul. 22, 2011 - 11:56AM JST

This is an example of why large Japanese companies just don't get it. If they really think serving coffee is going to influence somebody's decision on what airline to fly, they deserve to go bankrupt and out of business.
-3

Skeptical HippoJul. 22, 2011 - 11:58AM JST

That's the guy who puts coffee beans in champagne bottles.... His company (Mi Cafeto) has only operated for 3 years.
0

globalwatcherJul. 22, 2011 - 12:24PM JST

Hippo,JAL overbooked seats and dumped me at Copenagen . I missed my friends who were waiting at Heathrow on the way to Madrid. These friends spoke no Spanish and no English. What was a mess!!.
0

ScroteJul. 22, 2011 - 12:26PM JST

I don't think "high quality service" means selling expensive coffee, even the cheapskate airlines do that. I don't drink coffee anyway, so tough luck JAL.
-3

Skeptical HippoJul. 22, 2011 - 12:34PM JST

global..... every single airline overbooks at one point or another.
2

calm downJul. 22, 2011 - 12:49PM JST

picture this..forget the coffee...the flight attendants are in maid costumes..now thats what I'm talking about !!
0

WeaselJul. 22, 2011 - 01:26PM JST

the coffee is part of its campaign to stress high quality service in an attempt to restyle the image of short-haul travel.

So coffee is only offered in first and business class domestic flights?
0

anglootakuJul. 22, 2011 - 03:47PM JST

Unless it was imported from Europe then its not worth it..
1
CruzControlJul. 22, 2011 - 04:59PM JST

How about they start serving/selling beer again on flights. Seriously WTF? At least for business class.
- ModeratorJul. 22, 2011 - 06:19PM JST
  
  Stay on topic please.
0

CruzControlJul. 22, 2011 - 05:51PM JST

That's why I always take the Shinkansen; even from Fukuoka to Tokyo. There's more to travel than speed and convenience :)

Not a lot of choice if you live in Okinawa...

But seriously how much do they save by not taking a case of beer on a flight? At 500 yen a beer they are still making a good markup.
0

tmarieJul. 22, 2011 - 06:03PM JST

Screw the coffee! Start lowering prices!!
0

CruzControlJul. 22, 2011 - 06:29PM JST

Serve high quality beer and high quality coffe! That would make both the wife and I happy. (I wouldn't even complain much over haposhyu)

The kids still go nuts over the consume/bullion soup.
0

smithinjapanJul. 24, 2011 - 12:49AM JST

Awww... well, that'll make up for the jack-up in ticket costs, the cut-backs in staff and maintenance, and the tripling of the fuel surcharge! So they're going to make the 'free' coffee a little better, eh?
1

AsagaoJul. 24, 2011 - 10:01AM JST

How about having beer on domestic flights, that is more relaxing that coffee.