Cosmetic maker Kose Corp’s luxury brand Cosme Decorte is preparing for a “facelift” as it enters its 45th year. Often considered Asia’s best-kept secret, this techno-innovative beauty powerhouse is setting its sights on global expansion, streamlining its name to DECORTÉ and tapping into some of fashion and beauty’s top talents – Kate Moss and Mario Testino.
A global ad campaign, the brand’s largest to date, will hit September books and kick off a multi-year contract with Moss. The illustrious model will also appear in a pre-release, behind-the-scenes video in August.
An instant fan of the brand, she says, “I love DECORTÉ. The products are amazing. I just tried the intensive moisturizer – it’s incredible. I really want it to come to Europe.” The initial campaign will highlight the MOISTURE LIPOSOME franchise, the best-selling prestige face serum in Japan, as well as the new LIPOSOME Treatment Liquid.
Kose President & CEO Kazutoshi Kobayashi states, “During the DECORTÉ brand’s long history, we have established a strong bond and trust with women of Asia based on our innovative and superior formulations. As DECORTÉ starts a new chapter, we are pleased to work with the globally recognized and revered Kate Moss. It’s the perfect pairing.”
© Business Wire
4 Comments
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wtfjapan
she is about as far from a supermodel as you could get , drug addicted mutton dressed as lamb
nath
Do you feel better now for putting someone down on the internet?
cleo
Changing the name and employing a pretty lady doesn't change the fact that Kose is not cruelty-free. They state on their website that they 'have a policy of not testing on animals', which they nullify in the small print - 万一、社会に対して安全性の説明責任が生じた場合や、一部の国において行政から求められた場合を除きます。(=Except when it's easier to do so, or in order to sell to China) In other words, they do do animal testing, same as Shiseido. They don't get my custom.
EroJiji
Must have a very good agent considering her drug fueled tantrum on an easy jet plane this month