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Mitsubishi Heavy Industries launches new group statement, tagline

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Mitsubishi Heavy Industries Ltd (MHI) on Monday unveiled a new group statement and tagline “Move the world forward” that it says captures the unique value and vision the company brings to the world today.

MHI Group has also launched “SPECTRA” a new online media which will offer a wide range of stories that communicate this theme to a global audience.

The company said it is implementing a global business strategy to increase its presence and competitiveness, and expand its business worldwide. The group statement clarifies the role the company plays in today’s world and the value that it provides to customers globally.

Shunichi Miyanaga, president and CEO of Mitsubishi Heavy Industries, commented: “Mitsubishi Heavy employees will embody the group statement in their business activities across all group companies. It will assist in our post-merger integration efforts for companies newly added to the MHI Group, enabling us to come together as a group.

"The group statement expresses the contribution that MHI Group makes to the world by leveraging the full range of our technologies across our unique business portfolio in land, sea, air and space to solve complex global-scale challenges we face in the world today, and into the future," he said.

"The tagline advocates that we move the world forward together with our global customers and local communities toward a more sustainable future," he said.

© BusinessWire

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MHI Group has also launched “SPECTRA” a new online media which will offer a wide range of stories that communicate this theme to a global audience.

This "build it and they will come" mindset from last century, however repackaged and polished, reeks of the hubristic, inward-focused self indulgence that got Japan Inc. in the pickle it's in today.

“The tagline advocates that we move the world forward together with our global customers and local communities toward a more sustainable future,” (Mitsubishi Heavy CEO Miyanaga) said.

The inevitable top-down approach. Plus ça change...

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