Muji operator Ryohin Keikaku to double number of overseas outlets
TOKYO —
Ryohin Keikaku Co, the operator of Muji household goods retail shops, plans to double the number of its overseas outlets to about 150 in three years, company officials said Tuesday. The company, which had 77 overseas outlets in 15 countries and regions as of the end of February, plans to boost its operations in Europe, the United States and China.
The first store in Turkey will be opened in Istanbul by the end of this year, the officials said.
Given that its domestic sales are solid, the retailer aims to accelerate its growing overseas operations. Ryohin Keikaku will also consider opening stores in Russia and the United Arab Emirates, the officials noted.
The company intends to boost its overseas sales to 40 billion yen in the business year to February 2011 from about 17 billion yen in the year to February 2007 so as to double the ratio of overseas sales to total group sales to 20%.
JCN
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kenchan
Never understood why Muji are doing well in the west....in the UK, they are expensive for their "non-brand" products. I suppose its just gulliable consumers who like the "non-brand" branding....thickos
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