Panasonic to expand line-up of products for Chinese housing equipment, construction materials market

Panasonic Corp will expand its line-up of products for the Chinese housing equipment and construction materials market with eight new products based on the concept of “Smart - Beautiful - Healthy Lifestyles a Step into the Future” from this month.

The new products include an “Ascend/Descend Unit,” which makes items stored in high storage spaces easy to access; an “Entrance Rotary Closet,” which improves storing efficiency; the “A-La-Uno V,” a water saving, tank-free toilet made from a new advanced material that makes cleaning easier; “The Natural Series,” a type of interior decoration material with the characteristics and texture of natural wood; “THE SHOWER,” which offers a new shower experience where one can sit and take a shower; and the “Aero-washer,” a wall unit air circulation system which adjusts the room's air environment.

Panasonic said it plans to release more items for the Chinese market, and is aiming to localize everything from production to sales in the region. In FY2015, the company is aiming for 5 billion yen in local product sales alone.

At the Kitchen & Bath China 2012 held in Shanghai in May 2012, Panasonic declared that it will use its know-how in housing equipment and materials accumulated in Japan to handle fully integrated product development, manufacture, sales, lifestyle suggestions, spatial design, installation and customer services in China, providing new value in housing with long-term guarantees for quality.

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