Ricoh makes strategic investment in PTI Marketing Technologies

Ricoh on Thursday announced that it has made a significant investment in PTI Marketing Technologies, a leading U.S. provider of web-to-print and marketing personalization solutions for both enterprise users and print service providers.

Ricoh said the investment will be used to further enhance the development of new marketing collateral management tools to help enterprises and commercial printers on their continued path towards efficiency and growth. The company said it aims to provide complete, end-to-end production print solutions for customers, ensuring that they are equipped with all of the necessary resources to become marketing service providers, including marketing automation and brand management.

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