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Seven-Eleven Japan Co will start serving affordable coffee at its stores nationwide in an attempt to replicate the success McDonald's has achieved with a similar model.
The retailer said on its website that it will install self-service coffee machines at 15,000 stores nationwide by Aug 31. The machines are to be placed near the cash registers and will serve regular-size 150-milliliter cups of coffee for 100 yen. Larger-size cups will cost 150 yen. The drip brew will take about 45 seconds, the company said.
Meanwhile, Seven-Eleven president Ryuichi Isaka said that 40% of customers who visited pilot stores bought a coffee. He added that the largest market segment was women aged 30 to 50 who preferred drip coffee to canned coffee, Sankei Shimbun reported.
Isaka said the company aims to sell around 330 million cups per year, which corresponds to the number of cups that McDonald's sells. He also announced that the group is considering introducing the machines at Ito-Yokado and Denny's stores in Japan, as well as Seven-Eleven stores overseas, Sankei reported.
© Japan Today
15 Comments
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LostinNagoya
That's not coffee. That's a Japanese beverage that slightly resembles coffee.
volland
That is nonsense. Even at MacDonalds the coffee is very drinkable. Many japanese will use this in spite of the fact, that at 7/11 they cannot sit down, which at MacD they can. Freshly brewed is the basic criteria for coffee.
Others, like the Lostinnagoya will get problems, beause they have to pretend that their coffee at starbucks is really worth three times the money... some will simply drink a cup of coffe, others will opay for being special. Nothing wrong with that. Just enjoy what you are doing.
hokkaidoguy
We've had these here in Hokkaido since the summer. Not the best coffee I've had in my life or anything, but it's a decent cup of fresh ground coffee - and infinitely better than anything from a can.
Stephen Knight
Some 7-11 stores in the U.S. sell literally thousands of cups of coffee a day, it is a solid money-maker for them and perhaps with more execs from Japan involved in U.S. operations these days, the learning is starting to go both ways. (U.S. stores are starting to look better, too...)
nath
It's 7-Eleven. You'd think they'd get it right in their own press releases.
http://www.7-eleven.com
Moderator
The parent company's English name is Seven-Eleven Japan.
ChibaChick
Will I be able to get some fresh milk in my coffee or will those revolting artificial creamers be the only option? Because you can brew the freshest most delicious coffee available but there is absolutely no point if you are then going to crap it up with chemical creamer.
Hiroicci
Most of the convenience stores used to sell (not really quality) coffee. I guess it didn't work, as many Japanese prefer to buy canned coffees at the store. I don't see why 7/11 is trying that again.
GJN48
Ok now, do the same with the slurpees and liberate the nozzle.
lachatamber
canned coffee is much better. get rid of this SLUDGE.
Wakarimasen
Stand by for stories of people burning themselves and the like.
HollisBrown
So this story is simply: Seven-Eleven to introduce coffee vending machine?
billyshears
No.
gogogo
Why is this news? Sunkus has been doing this for 2 years already!
Kimokekahuna Hawaii
Japanese are into the convenience culture and this will soon including eating food that is not really food and sugary soft drinks that cause diabetes and obesity.. you can already see people's bellies getting bigger each year and kids also are getting fat from eating non-food that is cheap.