Shikishima to raise bread prices again in May

Saturday 05th April, 06:19 AM JST

TOKYO —

Shikishima Baking Co, Japan’s second largest bread producer, said Friday that it will raise prices in May on 210 of its key 530 bread products. Following a price hike in December, the company will increase recommended retail prices by 7-11% for shipment starting May 16.

For another 140 items, Shikishima will leave prices unchanged but reduce the number of contents. The decision came as the government raised the prices of imported wheat sold to the private sector by 30% Tuesday.

The top Japanese producer, Yamazaki Baking Co, announced price hikes earlier this week and third-ranking Fuji Baking Group Co is considering following suit.

JCN

12 Comments

greenteaonsens at 11:57 AM JST - 5th April

And you thought we lived in a "free market"? Bwahahaha!
Castella at 01:45 PM JST - 5th April

We shouldn't complain. Japan does indeed produce some of the best bread in the world. And when it comes to cake? Ah yes, - Castella!
notimpressed at 01:58 PM JST - 5th April

Best bread in the world? No way, I can almost taste teh additives in Japanese bread. Japan doesnt grow much wheat, and not well either I imagine. There simply isnt enough free land available for that sort of farming, especially as most is taken up with rice cultivation. Raising prices on a product harder to obtain at home seems odd, it might help a minority group of farmers, but it harms consumers to a larger degree. I miss the bread back home, going from whole aisle in the supermarket of all sortsof beautiful bread varieties to a couple of shelves of overpriced loaves. Cant even buy a decent toaster here, which is strange since so many are manufactured here(albeit for export).
sarcasm123 at 02:42 PM JST - 5th April

Haaaa... coming aaaall the way to Japan to complain about... the quality of bread!!

The JT public, people!
borscht at 05:23 PM JST - 5th April

sarcasm123, Since this is a report about bread and people have opinions about bread, it makes sense that some might want to complain about that which is called bread in Japan. Ever been to France? I doubt if anyone came to Japan to complain about bread, although I'm sure some came to JapanToday to complain. Personally, I like bread made by the local baker, not the national conglomerate, especially when the local baker makes great French bread sans additives.
outhousejt at 07:20 PM JST - 5th April

If you have an oven you can always bake your own bread. Bread tastes best when it is still warm right out of the oven.
notimpressed at 08:25 PM JST - 5th April

saracasm123 u tool, yes thats why I came to Japan...to complain about bread. Borscht has it right, this happens to be an articlae about bread.Imagine coming aaaaaall the way to Japan just to pretend your not a foreigner and dissing all the other Gaijin.You must be extra special.

Back to bread... I havnt found any bakeries in my neck of the woods as it is a bit inaka, so there are slim pickings. I cant help it if I like bread, and miss the stuff back home.I like Japanese food too, but obviously a taste of home is always nice. I remember alot of Japanese friends back in my home country complaining about the japanese restaurants and quality of rice there. Get a clue sarcasm. JT may have changed its look but you obviously haven't lost your superiority complex.
outhousejt at 03:15 AM JST - 6th April

There is plenty of good bread in Japan.
outhousejt at 03:16 AM JST - 6th April

American bread is not bread. It is wonder bread.
okapake at 10:37 AM JST - 6th April

How'd American bread get thrown in here?
borscht at 10:42 AM JST - 6th April

"Wonder" tm is not bread, it's a brand name.
notimpressed at 01:17 PM JST - 6th April

good thing im not American outhousejt lol. Good bread in Japan must depend on where you are I think.