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JAPAN NEWS AND DISCUSSION

Sony profit plunges 72% on strong yen

Business Oct. 30, 2008 - 06:13AM JST ( 10 )

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10 Comments

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theproOct. 30, 2008 - 10:52AM JST

Wow, nice one Sony. Blame it all on the strong yen wink wink
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ptolemyOct. 30, 2008 - 11:13AM JST

The strong yen, or the fact Sony products bite? Sony used be high quality, but about 5 years ago their standards really fell. I think its more the fact even Japanese folk laugh at Sony products.
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theproOct. 30, 2008 - 11:24AM JST

And they blew huge amounts of money on the PS3, promising a super-computer, when its just a mediocre games system with a thin range of games.
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some14someOct. 30, 2008 - 01:32PM JST

The strong yen, or the fact Sony products bite?

i think it is the latter part. Sony has lost its Brand Value, for manufacturing their products in near-by countries.
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paultautOct. 30, 2008 - 02:44PM JST

It wouldn't matter if Sony sold the highest grade widgets, when a country's currency appreciates 30% within a 5 month span, there is no time to adjust to its rise.

The PS3 was a super computer initially. The Japanese gave it rave reviews when it came out first in Japan. They know about graphic capabilities. Unfortunately, the system first unveiled cost more than $1000 to produce. They were in a battle to make BluRay the dominant player. So an inferior system was sold here. They won the Battle but lost the Playstation War. Too bad, I would have loved to have the original PS3.
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WeaselOct. 30, 2008 - 03:14PM JST

So an inferior system was sold here. They won the Battle but lost the Playstation War. Too bad, I would have loved to have the original PS3.

Why would you want the inferior system, if the later is better according to what you wrote?
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barfly08Oct. 30, 2008 - 05:04PM JST

"Wow, nice one Sony. Blame it all on the strong yen wink wink"

Hey at least they didn't do what the rest of Japan is doing, blame it on "sub-prime" loans ! What's odd though is that SONY has offshored so many of its factories to other parts of Asia, that they would even consider reaching for the yen/dollar exchange rate card... how stupid !
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usaexpatOct. 31, 2008 - 12:02AM JST

Too bad as a retail seller they can't just book orders in YEn. Mitsubishi shipyards profits will be up becasue all of the work in progress was booked and will be paid in Yen which is now worth more.
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BlackFlagOct. 31, 2008 - 12:10AM JST

Little Big Planet will turn the tide
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sowhatnowOct. 31, 2008 - 07:28AM JST

people love the blame game, when it all comes down to it is themselves. who is the instigators of these "carry" trades anyways? i'm more interested in that.