Tommy Bahama opens first store in Japan
Tommy Bahama, the popular lifestyle brand from the U.S., has opened its first Tommy Bahama Bar, Restaurant and Store in Tokyo’s Ginza district.
The new store totals 557 square meters with two floors including a restaurant and bar area. Embodying the unique vision of the brand to “Make Life One Long Weekend,” the store offers a relaxed atmosphere where the guests can enjoy the island-inspired lifestyle with both a fashion and dining experience.
The store features men’s and women’s sportswear, swimwear, footwear and accessories as well as attractive home decor items.
Adopting the Tommy Bahama Bar, Restaurant and Store concept that combines fashion and fine dining, there is a bar area on the first floor and a restaurant on the second floor next to the retail store.
The Ginza store is the very first for the company to open outside the U.S.
For the Asian market including Japan, the apparel and swimwear collection for men and women will be redesigned with new silhouettes and details that fit the local clientele, and will offer sophisticated items representing the island-inspired lifestyle such as
premium aloha shirts in silk, or the variations of the print dress collection.
“With our new store openings in Macau in April, Singapore in May, and Hong Kong in December this year, our retail development in Asian markets has progressed successfully,” said Terry Pillow, Chief Executive Officer of Tommy Bahama.
“The first store opening in Japan will be a very important step for our store development strategy in the Asian market,” said Raymond de Malherbe, senior managing director of Tommy Bahama International. “With the premium location in Ginza, we are looking forward to offering our brand experience to ‘Make Life One Long Weekend’ for our Japanese customers with both fashion and dining.”
The store is located at 7-10-1 Ginza.