Friday May 25, 2012

Toyota plans to sell 8.27 million vehicles worldwide in 2010

The requested article has expired, and is no longer available. Any related articles, and user comments are shown below.

  • 0

    some14some

    and still they refuse pay hike to their workers ! It means reality is different than high hope predictions and that's natural.

  • 0

    sfjp330

    Toyota is probably the best managed auto company in the world. In addition to the ending or phasing out of many government incentives, the company is hurt by the strong yen, which makes Japanese exports less competitive overseas and eats into earnings in the Japan's currency. The automaker also suffers from overcapacity after a sharp downturn a year ago coming on the heels of years of booming sales. Toyotoa is on track with aggressive cost-cutting, which has involved shutting factories and laying off contract workers.

  • 0

    TumbleDry

    how many recalls planned?

  • 0

    sfjp330

    TumbleDry at 08:46 AM JST - 27th January how many recalls planned?

    Toyota’s recall problems just really difficult and getting worse. Toyota said that it will suspend sales of the eight models that the company stated it would recall on Jan. 21 due to isolated incidents of a sticking accelerator pedal. A recall is one thing, but when a company decides to stop selling the cars, it’s quite another. Toyota division general manager and a group vice president of Toyota Motor Sales USA, said in a statement that the company wanted to stop sales until a remedy is found.

  • 0

    jerseyboy

    sfjp330 -- your defense of Toyota is pretty flimsy. First off, for years Toyota was protected from a strong yen by direct government intervention in the FOREX markets. Which hurt U.S. care makers an incredible amount. Now, you are lamenting the strong yen. Second, you speak of the "phasing out of many government incentives", when, in actuality, the eco-refund system here has been extended through September by the DPJ, and, in fact, Toyota benefitted more than any other car company, including the U.S. ones, from the cash-for-clunkers program in the states. Besides which, if Toyota is so well managed, they shouldn't need such government support to prosper, should they? Also, you must have missed the news of the last few days of Toyota's massive recalls in the U.S. and Europe. Something on the order of 4.0 million vehicles. And, it was announced today that they will suspend sales of 7 or 8 models in the U.S. until they can fix the problems. Finally, they were late into the Chinese market where VW and GM dominate. Hardly consistent with your opinion that they are "the best managed auto company in the world". IMO, they have benefitted for many years from favorable J-goverment policies and a strong U.S. car market. Now that those factors have changed, we'll see how truly well managed they are.

  • 0

    sfjp330

    jerseyboy at 09:29 AM JST - 27th January your defense of Toyota is pretty flimsy. First off, for years Toyota was protected from a strong yen by direct government intervention in the FOREX markets. Which hurt U.S. care makers an incredible amount.

    Are you kidding? Detroit's steady loss of domestic market share has not been driven by "subsidized" imports from Japan but by the success of foreign-owned automobile plants operating in the United States. Since the 1980s, Japanese automakers such as Toyota, Honda, Nissan and Mazda dramatically have increased their production capacity in the United States., Today, two out of every three Japanese nameplate cars sold in the United States are made domestically rather than imported. Every one of the top 10 selling models of cars and light trucks in the U.S. are made in this country. Detroit's real competition is not factories in Japan but in California, Ohio, Kentucky, Tennessee, Texas, Mississippi and South Carolina.

    The Big Three have hurt themselves with overly generous union contracts, including lavish health and retirement benefits and restrictive work rules; an overemphasis on light trucks and sport utility vehicles that have lost their appeal amid higher gasoline prices; and a lack of exciting new models. No appreciation of the yen will save the Big Three from competition against nonunion plants turning out stylish, dependable and fuel-efficient cars in the American heartland. Burdened by problems largely of their own making, the Big Three are desperately searching for somebody else to blame. In their campaign against the yen, they now hope to accomplish through political pressure what they have been unable to achieve in the showroom.

  • 0

    Junnama

    Are you kidding? Detroit's steady loss of domestic market share has not been driven by "subsidized" imports from Japan but by the success of foreign-owned automobile plants operating in the United States.

    That's a very one-sided explanation. There's far more to it than that. Japan's protected market and government interference in fleet make-up are also heavy contributing factors.

  • 0

    sfjp330

    Junnama at 10:12 AM JST - 27th January That's a very one-sided explanation. There's far more to it than that. Japan's protected market and government interference in fleet make-up are also heavy contributing factors.

    It doesn't matter. Let's assume a unprotected free Japan market, autos selling at same price that's is sold in U.S. for GM, Ford & Chysler. How many SUV's and large V8 cars can they sell in Japan at $5.00 a gallon fuel? Do you think sales is going to increase?

  • 0

    Junnama

    I was talking about the past, but if you really think about it...why do Ford products compete so well with Toyota products in neutral markets, where there is no issue with market protection, but can't seem to get any traction in Japan? Want a new Mustang. $25,000 in the US, 4.1 million in Japan....not much of a discussion...

  • 0

    guest

    Rival Honda Motor Co chose to stick to small models, avoiding the big losses Toyota has suffered in the last two fiscal years.

    Toyoda has been making cars but not money. The recall of 7 million cars is killing them. Not to mention, the Korean cars that are fast becoming favorites around the world. Korea is a big problem for Toyoda and japan these days.

  • 0

    Tahoochi

    This recall issue will certainly hurt them, but I doubt it will sink them. Look at the history of automakers and recalls; other automakers have had just as bad or worse in the past but are still alive today (barely in some cases) : Ford's fire starting ignitions for 8.6 million vehicles, GM's loose suspension bolts for 5.8 million vehicles, Honda's defective seat belt for 3.7 million... etc etc etc.

    What's most important is how Toyota deals with this issue, and that they fix the problem so that the consumers and the NHTSA are satisfied (from the likes of Ed Bradley and the ABC news team, it doesn't look like they've been doing a good job so far, but it will be interesting to see what they do from here on in). Whether or not any additional death or injury occurs after the fix has been made is Toyota's fault or not is for the NHTSA to figure out.

    After all of that, the question remains: How much of Toyota's market share will be lost?

    At any rate, I don't think this is a time for Toyota to be projecting sales figures for next year, or talking optimistically about a "recovery" from the global economic crisis.

  • 0

    kyoken

    I will never understand why US citizens and now the Chinese do not buy their domestic products and buy Japanese instead. According to JDP quality and price can not be the argument anymore as domestic makers have caught up. So what lulls the buyers to purchase a Japanese car and especially a Toyota?

    In Europe this does not work. It seems only in countries with a lack of well educated people with national pride, sales for Toyota is good.

  • 0

    Tahoochi

    kyoken at 01:23 PM JST - 27th January

    ...In Europe this does not work. It seems only in countries with a lack of well educated people with national pride, sales for Toyota is good.

    I'd like to see you say that on any American automotive blog! "lack of pride and well educated people"??? I don't know where you're from, but in America, almost EVERYBODY has WAY MORE pride than what would be considered reasonable... ESPECIALLY those who are less "well educated" as you put it.

    Then there are the "well educated"??? people in the US who (as far as I can tell) basically do not chose their cars by what country they were made in, but rather by something called "personal preference" under such criteria as "Design, fuel economy, how it drives, practicality, value, safety, service, and dependability", which usually involves taking a test drive. BTW, I'm neither Japanese or American.

  • 0

    Weasel

    sales for Toyota is good

    Not for the time being in the US: http://money.cnn.com/2010/01/26/news/companies/toyota_recall/index.htm?hpt=T2

  • 0

    Fadamor

    Toyota has not only stopped sales of the recalled models, they're ALSO stopping production effective Monday morning. To quote an Edmunds.com analyst, this (recall/sales moratorium/production halt) is unprecedented in terms of the percentage of sales it will affect. And yet on the same day that this action is announced, they send out a press release predicting a 6% increase in sales over last year??? I think one internal department is not talking to the other.

  • 0

    sfjp330

    kyoken at 01:23 PM JST - 27th January. In Europe this does not work. It seems only in countries with a lack of well educated people with national pride, sales for Toyota is good.

    Problem in Europe is that Toyota does not offer diesel options and diesel car sales represent for over 50 percent of the car sale. With high fuel cost in Europe, factors pushing this growth include government tax policies, which have greatly affected buying patterns."Eco-taxation" in favors diesel vehicles, which produce lower CO2, HCs and NOX emissions. Furthermore, excise duty has been consistently lower for diesel road fuel than for gas across Europe (except for the UK) since the early 90s.

    Taxation issues aside, European carmakers are now offering a wider range of diesel models, and advances in diesel fuel injection technology have made some diesels more desirable than equivalent gas models. What's more, specification improvements mean that modern diesel cars are now just as well equipped as their gas-powered competitors.

  • 0

    sfjp330

    Junnama at 10:56 AM JST - 27th January. I was talking about the past, but if you really think about it...why do Ford products compete so well with Toyota products in neutral markets, where there is no issue with market protection, but can't seem to get any traction in Japan? Want a new Mustang. $25,000 in the US, 4.1 million in Japan....not much of a discussion...

    Why have sales of GM, Ford, and Chrysler cars been so unsuccessful in Japan despite those three companies having dominated US and European markets (and of course Ford affilation with Mazda)? Most likely because they have been unable to break through the loyalty that binds Japanese consumers and automobile distributors to Japan's manufacturers. Breaking through that loyalty is far from impossible though, companies like BMW and Mercedes-Benz are hugely successful and prestigious in Japan and similarly becoming perceived as a prestige marque by many Japanese.

    It is important to understand that loyalty is a very respected value of Japanese culture and most customers are incredibly loyal to suppliers that are perceived to in turn be loyal to them. Japanese customers tend to be conservative and are used to long-term relationships where the salesman intimately understands the customer's likes and dislikes. Many corporate customers will drop a supplier if the salesman responsible for their account retires or is constantly rotated, being perceived as a sign of instability. The longevity of Japanese customer relationships is in fact a double edged sword because customers naturally expect few mistakes from long standing account managers, become incredibly demanding of their suppliers and intolerant of complacency.

    Every foreign company starting business in Japan, even those selling solely to Japanese consumers, needs to create relationships with Japanese companies, whether distributors, trading companies, landlords or suppliers to break into the Japanese market. Unless you are fortunate in having a unique product or service that cannot be obtained from a competitor, then you will need to break through the most difficult barrier to your success doing business in Japan which is not a government or regulatory barrier but simply that of customer loyalty to existing suppliers.

  • 0

    WhiteHawk

    kyoken:

    I will never understand why US citizens and now the Chinese do not buy their domestic products and buy Japanese instead. According to JDP quality and price can not be the argument anymore as domestic makers have caught up. So what lulls the buyers to purchase a Japanese car and especially a Toyota?

    Reputation. They stick around. When you think of Jaguars, do you think of reliable, quality cars? Chances are, you are like most people and remember the British-Leyland days, when they were terrible. But now they are routinely near or at the top of the quality surveys. Still, people flock to Lexus because the reputation from the BL days hasn't gone away.

  • 0

    gentlemaneye

    A temporary solution to Toyota's quality problem...vis-avis...autos produced in the USA is to quickly charter "auto-car carriers" and export good quality autos to the USA west coast as this will relieve some of the pressure on the Toyota dealers. Also...my understanding is there are good quality Toyota cars being manufactured in South America. Same S.A. products can be exported to the USA east coast. This solution has been used in the past...an example is the "bad tire situation"...vis-a-vis... Bridgestone actually transporting good quality tires by air freighters to dealerships in the USA.

Login to leave a comment

OR

Follow us

More in Business

View all

View all