Thursday February 16, 2012

Toyota to expand disclosure to win back trust

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  • 0

    Branded

    "They might be minor (problems), but drivers may need this information,” she said, declining to describe what kinds of problems this might include."

    Maybe Toyota should just open an "outlet" store where we can buy there "seconds" or defective products at a lower price- but even at the outlet shopping centers stores are required to identify the flaw- sounds like Toyota doesn't even want to disclose that information.

  • 0

    some14some

    “We’re trying to be proactive,” said Takeuchi. “Some consumers are worried, so even if the information doesn’t rise to the level of a recall, we are taking this step to restore the company’s credibility.”

    Relax, let your president testify before US congress, Customer trust is not gone completely and Toyota will remain in business, if not as automaker atleast as world's bigest 'maintenance and repair works' for sure !

  • 0

    OssanAmerica

    Despite the Toyota-is-crap crusade being waged here, I've been watching Toyota's stock price since all this hit the fan and it hasn't even gone anywhere near the 12 month low. Alot of talk is coming out of Wall Street suggestiing that Toyota is going to come out of this even stronger in the long run. One thing is for sure and that's that all car makers will now be putting far more efforts into keeping on top of customer reports and we can expect faster action on their part.

  • 0

    nanotechnology

    I still trust Toyota and Honda, though my present car here in Japan is Nissan. Bad for Toyota because NHK and other Japan-based media are known and watched only in Japan. They don't have the obviously known nationalistic, US/UK-biased CNN, ABC, and BBC.

    --

    If you’ve been watching CNN, ABC or BBC in the past three weeks, they seem to have focused their concentrated attacks on Toyota’s problem of sudden acceleration of many cars across its model range. The problem has been isolated on two problem areas, either a floor mat that disturbs the gas pedal or the pedal itself. Toyota has already ordered a recall of millions of its cars in the US, with apologies from the Toyota CEO himself!

    -- While it is now true that Toyota is reeling from its technical problems, international (especially US )media outlets have apparently gone to town to magnify this problem to nauseating proportions. It is as if Toyota has done a grave sin that the other automakers (specially the US automakers) never made. It seems that these giant international media outlets are using their media power to destroy the reputation of Toyota, which makes us suspect that they must be doing this in order to promote their own moribund car industry. After all, selling cars makes the economy of a country strong.

    -- It seems that these giant international media outlets are using their media power to destroy the reputation of Toyota, which makes us suspect that they must be doing this in order to promote their own moribund car industry. After all, selling cars makes the economy of a country strong.

    --

    For CNN, ABC, BBC etc, you failed in destroying the customers confidence in Toyota. I will buy Toyota the next replacement cycle of my family car.

  • 0

    movieguy

    "Nanotechnology", How in the world can you say that NHK "doesn’t have the obviously known nationalistic, US/UK-bias CNN, ABC, and BBC?" What are you talking about??? NHK IS the actual mouthpiece for the government and businesses of Japan.

    While I don't trust the media in general the big media you're complaining about is only interested in money. There's no scandal on the US/UK networks trying to Japan bash in order to improve sales or take away attention from the pathetic U.S. automakers. They're only trying to keep this story in the news so that people will watch their programs.

    You claim to be watching the news the last three weeks and that ridiculous early excuse about the floor mats was proved that it was just an excuse. And anyone who believed that a stuck floor mat was the reason for the accelerations is naive.

    The REAL problem was a computer programming issue in the car with acceleration/brake mechanism not communicating well. Floor mats?!?! Hah! So laughable!

    The problem has been that Toyota wanted to be first with a hybrid and I guarantee you that the problem was known early on, but this being Japan no one had the guts to bring attention to the problem and even if some “kohai” brought attention to the problem the person in charge would have told the “kohai” to keep his/her mouth shut.

    As far as gaining back trust, Toyoda has no choice but to start disclosing their business practices. They may come back stronger, but it’s going to take a few years. Had they just taken their time in developing the hybrid instead of being greedy and thinking only about money we wouldn’t be discussing this right now.

  • 0

    Weasel

    Try lowering the prices on their cars rather than offer free BS promises if you want to win customers.

  • 0

    sfjp330

    It is not surprising that Toyota’s response has been dilatory and inept, because crisis management in Japan is grossly undeveloped. Over the past two decades, I cannot think of one instance where a Japanese company has done a good job managing a crisis. The pattern is all too familiar, typically involving slow initial response, minimizing the problem, foot dragging on the product recall, poor communication with the public about the problem and too little compassion and concern for consumers adversely affected by the product. In case after case companies have shortchanged their customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability.

    Japanese firms often seek to cover up or fudge the facts and the people communicating with the media and public often do not have the information they need to do their job. The absence of a structure to quickly get accurate information to top management hampers an accurate and adequate response. That leaves management unprepared to deal with media questioning and conveys an image of stonewalling and indifference.

  • 0

    skipbeat

    @sfjp330, Nice said.

    The REAL problem was a computer programming issue in the car with acceleration/brake mechanism not communicating well. Floor mats?!?! Hah! So laughable!

    As Toyota said they have asked outside experts to investigate the "pedal" recall, I hope the software in question comes to light in the open as whether it is part of the problem in the "pedal" defect.

    The congressional hearings will be informative and interesting. The bad thing is that new technology are not foul proof. Toyota will have to go back to the drawing board and rethink about the design/engineering for their cars which have a combination of mechanical and electronic parts. How to make cars safer and user friendly for the drivers? Toyota is setting a precedent for rules and regulation to change with the times because of the recalls.

    I believe there are a lot of people who like having electronics as part of the car manufacturing process. I feel that young people to adults like to have new gadgets in their cars.

    How many people are willing to give up having electronic software in their car and go back to an all mechanical car to save lives?

  • 0

    ferrarimanf355

    I'm getting ads for the Ford Expedition on this page. So awesome.

    As for the news, glad I own a Honda. Although I have to take it into the dealer to deal with an airbag recall.

    Another thing to think about. Could this be beige biting back?

    http://jalopnik.com/5464315/beige-bites-back-is-toyota-paying-the-price-for-building-dull-cars

    The FT-86 can't come to market soon enough.

  • 0

    kyoken

    http://jalopnik.com/5464315/beige-bites-back-is-toyota-paying-the-price-for-building-dull-cars

    Wonderful. Thanks for posting. Reconfirms what was long said about people driving Toyota's. But passion seems has become an old fashioned word only the Italians still understand.

  • 0

    kyoken

    This is surreal; another recall for Toyota. This time severe problems with the drive-shaft:

    Torrance - New problems for Toyota: The Japanese car manufacturer has to recall in the US about 8000 vehicles of its pick-up-model Tacoma due to problems with the front drive-shaft [...] In the worst case the front drive-shaft can rapture and touch the ground, which causes the driver to loose control over the vehicle.

  • 0

    kyoken

    ... luckily only 2010 models are affected and significant number are not yet sold.

  • 0

    The758

    ... The pattern is all too familiar, typically involving slow initial response, minimizing the problem, foot dragging on the product recall, poor communication with the public about the problem and too little compassion and concern for consumers adversely affected by the product. In case after case companies have shortchanged their customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability. ...

    Not to single you out, but you could say this about a lot of American companies as well

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