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Toyota's plug-in hybrid launch delayed by several months

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Doi denied any parts-supply shortages were behind the delay, and said it was just about taking more time than expected to produce a better product for customers.

no hurry to stimulate economy? No, Abenomics and boj will take care of everything.

0 ( +1 / -1 )

This is actually good news. Never launch a new product into a weak market. You can lay foundations and get your infrastructure and production ready, but Toyota wants to get big sales early and get its timing right.

In the long run, you give up a few months of weak or no profits but you nail it at a later date. Pretty sure it is a financial decision, and the article reflects that.

2 ( +3 / -1 )

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