Friday May 25, 2012

UNIQLO ties up with Undercover label for family apparel

TOKYO —

UNIQLO has announced that UNIQLO Undercover, its collaborative design project with designer Jun Takahashi and his Undercover fashion label, will make its retail debut on Friday, March 16. UNIQLO’s first UNIQLO Undercover collection will focus on a family theme, with a full lineup of apparel for women, men, children and babies.

These UNIQLO Undercover offerings will be gradually released in 32 stores in Japan, in addition to UNIQLO’s 11 markets abroad, starting with the global flagship store in Tokyo’s Ginza district (which will open on March 16).

As the chief designer behind Undercover’s unique, street-inspired fashions, Takahashi has teamed up with UNIQLO to put his distinctively edgy yet upscale touch on the brand’s high-quality, basic clothing. The full lineup covers a broad range of clothing needs, from comfortable loungewear to the perfect garments for a day out on the town. The men’s line matches gentle colors with darker tones, while UNIQLO Undercover’s offerings for women are based upon an exciting palette of colors and patterns drawn from Takahashi’s groundbreaking label. Both the men’s and women’s lines feature a diverse range of fashionable cuts and patterns.

UNIQLO Undercover is all about new kind of family-oriented clothing under a singular concept. Takahashi designed the children’s and babies’ lines with his wife and partner, RICO. As the parents of two children, the couple lavished attention on the designs for children and babies to produce a playful combination of vibrant colors, unique prints and fine details, pushing this collection far beyond the conventional realm of children’s clothing. With the new UNIQLO Undercover collection, UNIQLO and Takahashi have developed an eclectic range of fine designs for the whole family, so parents can have fun complementing their children’s looks.

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