business

UNIQLO to open Berlin global flagship store April 11

5 Comments

UNIQLO on Tuesday announced the April 11 opening of its latest global flagship store in Berlin.

The launch marks UNIQLO's entry into the German market, and creates several hundred jobs in the city. With a total sales floor of approximately 2,700 square meters over three levels, it will be the largest UNIQLO store in Europe.

"Berlin is one of the world's leading capitals. UNIQLO has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany," said Berndt Hauptkorn, Fast Retailing Group Officer and UNIQLO Europe CEO. "We are excited about Berlin, and the customers across our German-speaking markets."

Located on the major intersection between Tauentzienstrasse and Nuernberger Strasse, the store's street corner entrance creates an open, welcoming facade. Designed by Wonderwall, Tokyo-based interior design firm, the store will be an architectural gem in this popular shopping area, combining stainless steel with futuristic spaces, for a truly unique shopping experience. As a UNIQLO Global Flagship, the Berlin store will feature high-tech installations, including monitors, LED tickers, and revolving mannequins. In addition, furnishings by German designers associated with the Bauhaus - including Mies Van Der Rohe, Walter Gropius, and Marcel Breuer - are situated throughout the store.

UNIQLO, first established in Japan in 1984, currently has more than 1,300 stores across 14 countries worldwide, including Japan. In Europe, the company operates 18 locations in three countries - launching in the UK in 2001, France in 2007, and Russia in 2010.

© Japan Today

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5 Comments
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Congrats Berlin! You've just achieved to feature a store full of dull, ordinary clothing.

-3 ( +3 / -6 )

CBG Spender: People don't need to look like they waltzed off of some foofy Milan runway everyday. It's a good place to get basic wear.

3 ( +4 / -1 )

I agree, calling uniqlo fashion, is like calling a big Mac haute cuisine.

-5 ( +2 / -7 )

@Dutchduck high five!

@Tokiyo Actually one of the things I like about Tokyo/Japan is that many people here are often trying to dress in a unique way or at least add some personal note to their dress. Uniqlo fashion is the exact opposite.

3 ( +3 / -0 )

'@Tokiyo Actually one of the things I like about Tokyo/Japan is that many people here are often trying to dress in a unique way or at least add some personal note to their dress. '

@CGB I've always misunderstood your posts. Now I realise that you are being sarcastic. Thumbs up!

-1 ( +1 / -2 )

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