business

UNIQLO to open first global flagship store in Singapore

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UNIQLO on Tuesday announced that it will open its first global flagship store in Singapore, and in the Southeast Asia region, in the autumn this year. The new store, which will be the largest UNIQLO store in Singapore and in the region, will be located in the Orchard Central mall along Orchard Road, the fashion hub of Singapore for both local residents and international visitors.

“We are very honored, and excited, to open our first UNIQLO global flagship store in Singapore. Having been a member of the local retail scene since 2009, we remain committed toward contributing to the local community and being an integral part of Singapore’s growth and future,” said Taku Morikawa, UNIQLO Southeast Asia CEO. “We will continue our effort to design and create innovative clothes that enrich the daily lives of people, as a reflection of our LifeWear philosophy."

The store will provide an extensive range of latest lines for women, men, children and babies, in a sales area of approximately 2,700 square meters across three levels in the Orchard Central, the first and tallest vertical mall in Singapore.

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There can only be one "flagship" store, yet Uniqlo claim to have several of them around the world. It seems that despite English being the official language of the company the managers don't really understand it.

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I think many companies call the main store in a given country the flagship store, not just the main store in the company. Maybe the term originally meant there was only one in the entire company, but it seems to have evolved.

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