Uniqlo to sell kabuki-themed clothing

Shochiku Co on Monday announced that it is collaborating with Uniqlo to launch the ''Shochiku Kabuki X Uniqlo Project'' for presenting to the world Japan's traditional culture in the form of modern pop culture through kabuki and clothes. Kabuki actor Ichikawa Ennosuke IV will assume the post of Project Ambassador to transmit information to people around the world.

Uniqlo said it will place respect on the framework of aesthetic consciousness that pursues ''Makoto ni yoki mono, utsukushiki mono'' (truly good and beautiful things) while presenting to the world Japan's traditional culture anew as modern Japanese pop culture. To this end, Shochiku, which produces and promotes kabuki performances and which operates Kabukiza Theatre, and kabuki actor Ichikawa Ennosuke IV, who serves as the Project Ambassador, are in charge of overseeing the project. Uniqlo's UT Creative Director NIGO has thought out the appropriate design, shape and fabrics.

Kabuki's iconic motifs make up the base design, such as crests and patterns related to ''Omodakaya,'' the ''yago,'' or acting house name, of Ennosuke; unique costume designs drawn from various performances; and ''kumadori'' -- the stage makeup characteristic of kabuki.

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