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Arashi, Lady Gaga fail to help KDDI in TV commercial rankings

25 Comments

KDDI says its TV commercial series has dropped from No. 2 to No. 4 in the commercial popularity ratings, despite employing such celebrities as all-male idol group Arashi and Lady Gaga.

Lady Gaga endorsed an advertisement for KDDI's Android lineup of phones, while Arashi appeared in a variety of commercials for KDDI.

Despite the aggressive campaign, NTT Docomo and Softbank Mobile – other cell phone mega-corporations – beat out KDDI's commercials in overall popularity, according to polls.

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25 Comments
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Now try 'star' Ichiro !

-2 ( +0 / -2 )

glad i dont watch tv.

0 ( +2 / -2 )

So, the ranking of TV commercials is more important that the ranking of sales of the goods they promote?

2 ( +2 / -0 )

Perhaps time to start making some interesting and original commercials then; I'm sick and tired of Japanese CMs just having someone (often a celebrity) simply holding the product in their hand(s).

Get some imagination in there!

3 ( +3 / -0 )

If it's about "aspiration", then I'd just as well sew some strips of meat together as a shirt than buy an AU phone if I wanted to aspire to be like LGG.

0 ( +1 / -1 )

i'll have second cactusjack on this one!

...and add that if i had a tv, being audio-visually assaulted by such crap might induce me to smash it!

0 ( +0 / -0 )

And this is surprising? Lady gagme is offensive and rude. Doesn't fit the culture. Who came up with this lame idea?

1 ( +3 / -2 )

@Charles M Burns

Lady gagme is offensive and rude

Is she? I never noticed as I'm busy trying not to gag evertime I see her. She's richer than we are though...

1 ( +2 / -1 )

Carver and that white dog beat out who did you say?

0 ( +0 / -0 )

I want to adopt Otosan. I would feed him natto and cheese burgers every day.

2 ( +2 / -0 )

Softbank Mobile 2. AC Japan 3. NTT DOCOMO 4. KDDI AU 5. Suntory BOSS 6. TOKYO GAS ガス・パッ・チョ!7. 消臭力 (shoshuuriki) 8. Lotte Fit's 9. Daihatsu MOVE 10. NINTENDO 3DS.
0 ( +0 / -0 )

Lady gagme is offensive and rude.

ANd she is laughing all the way to the bank!

3 ( +3 / -0 )

~despite employing such celebrities as all-male idol group Arashi and Lady Gaga.

Maybe "despite" should be changed to "because they are" (Could it be that there are some others out there who are sick to death of seeing Arashi members in every batch of TV commercials?)

0 ( +0 / -0 )

I am one of those sick and tired of too much Arashi in every J tv cm!

2 ( +3 / -1 )

Hey CrazyJoe...Suntory Boss is #5? It should be number one after that latest commercial with Tommy Lee Jones in outer space and the space crew celebrating the New Year. I almost fell out of chair laughing so hard.

0 ( +1 / -1 )

Maybe it's because the commercials are freaking lame. Serious how can you have Arashi in the same commercial with a song being sung by Sid Vicious. Yeah they are "so punk." Arashi is not as popular as they and other people think they are. I don't hate the guys but them in a commercial =/= instants bucks......

I enjoy the White family and Docomo commercials a lot. I'm not a fan of Docomo but you got to admit that everyone would want Ken Watanabe as their keitai.

0 ( +0 / -0 )

It's time they get rid of those commercials. I'm tired of the posters in the train stations too. About SoftBank, what's wit that dog? Lol

-3 ( +0 / -3 )

lol! yeah...i don't watch tv... gag scared everyone off that's why. god i hate commercials they have em on freaken websites now -_-'

0 ( +0 / -0 )

Using Lady Gaga as a spokesperson is a deterrant to buying that product.

-1 ( +1 / -2 )

Lady gagme is offensive and rude.

ANd she is laughing all the way to the bank!

But not with my money :-)

1 ( +1 / -0 )

Get rid of that white dog in those TV commercials. As a matter of fact, that whole group turns me off. Perhaps it's just that these CMs are just overdone ... that is, shown too much. Just get tired of them ... As for Lady Gaga ... I can't remember even seeing her once in such a TV CM. If I did see her, my brain must have blocked her out ... didn't register at all ... Might have been a poor CM ... Thus the No. 4 rating ... That's KDDI's problem ...

0 ( +1 / -1 )

lol!

0 ( +0 / -0 )

Lady Baba lol

1 ( +1 / -0 )

like Madonna said in the song, "She's not me" http://www.youtube.com/watch?v=6y7hG_pbmlY hahahaha!!

0 ( +0 / -0 )

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