Ryoko Hirosuei in Shiseido’s new ad.

Actress Ryoko Hirosue appears in swimsuit for new Shiseido TV ad

Sunday 22nd June, 06:47 AM JST

TOKYO —

Cosmetic company Shiseido said its new TV ad will feature actress Ryoko Hirosue, 27, in a swimsuit, together with actresses Anne, 22, and Arisa Miduki, 31. The new ad will be aired from Sunday.

Shiseido will conduct the “2008 summer campaign” featuring the actresses, targeting women working in the urban area.

Latest 15 of 17 Total Comments Show All

wilbur at 09:36 AM JST - 22nd June

that's the best picture they could come up with ?
Pukey2 at 09:42 AM JST - 22nd June

thank you but no thank you
antizombie at 09:49 AM JST - 22nd June

Those campaigns of Shiseido are a bit comical. How many Japanese women use the UV cream and swim in open air swimming pools and beaches? Even men. Maybe in Hawaii they are but how? Hiding from the sun like vampires for not being tanned or with kid's rubber ring? Not very sexy as the ads a they have not so much flesh and roundness. Maybe it is time that against fighting against metabo or following strange anorexic diets with teas and starvation they encourage people to do more sport and open air activities with protection. Other funny fact here is that UV creams in this country are only for women. Are Japanese men free of the dangers of solar radiation?
blvtzpk at 10:31 AM JST - 22nd June

Very nice.

And very predictable.
mayuko at 11:48 AM JST - 22nd June

e.g. JT loves eye candies.
presto345 at 03:07 PM JST - 22nd June

e.g. JT loves eye candies.

Perhaps they think there are a lot of lonely and bored men here?
NICOLE77 at 04:25 PM JST - 22nd June

anti-zombie - the UV creams here arent promoted to prevent skin-cancers, they are promoted because of the Beauty of White skin... so Im guessing thats why men arent a target.
antizombie at 05:19 PM JST - 22nd June

Nicole77 thank you for your comment. Nevertheless, I do not think that Japanese girls are naturally very white as they hide from the sun. I know that it is a cultural difference. But why Japanese men and kids tan? I think that media and cosmetic industries are sending wrong messages. All population should be targetted to prevent skin cancer. Not by the superficial aesthetics of being "White women"...
NICOLE77 at 05:48 PM JST - 22nd June

completely agree with you antizombie...

my dad has skin cancers so I do understand how important it is to be careful- having said that, I do think that some sun is also required and many Japanese woman take their covering up way too far ;)
cwhite at 05:51 PM JST - 22nd June

Arisa Mizuki me thinks... White men is just as prevalent in Japan especially with the younger generation.
Sarge at 11:38 PM JST - 22nd June

I agree with rjd jr.
Dubya at 11:45 PM JST - 22nd June

that's the best picture they could come up with ?

Actually, there are no good pictures of her. In Japan, she is not even average.
Triumvere at 02:03 AM JST - 23rd June

"said that, I do think that some sun is also required"

The sun is a critical source of vitamin D (I believe), the lack of which can cause elevated risk of various internal cancers, or so the latest research says.
Sarge at 07:39 AM JST - 23rd June

"there are no good pictures of her"

Ha ha ha ha ha ha ha ha ha!
rjd_jr at 10:54 AM JST - 23rd June

Along with what Nicole wrote, the idea of 'whiter the better' is systematic throughout asia, especially southeast asia. For example the extremes the women take to cover up themselves in Vietnam (which I witnessed when I went there not too long ago), amidst the heat and humidity, was comical.