Cup Noodle gets Kimutaku for its spokesman

Tuesday 01st April, 02:12 PM JST

TOKYO —

Actor and SMAPster Takuya Kimura, 35, appeared this week at a promotional event for a brand-new Cup Noodle in Yokohama. Kimura said, “I am very familiar with Cup Noodle. I hope customers will like the changes and get energy from Cup Noodle, not calories.”

Cup Noodle has adopted paper-made cups for environmental protection and one of its new branding messages is “change.” The new TV advert, featuring Kimura, who is popularly known as Kimutaku, will be released on April 17.

6 Comments

ancientone at 04:25 PM JST - 1st April

Hey cool! Cup Noodles is my favorite and now if they could only reduce the amount of salt. I just had one about an hour ago. I love noodles!
lipscombe at 09:27 AM JST - 2nd April

my god! they couldnt find a woman to do this? wtf?
Bogi at 09:42 AM JST - 2nd April

I know this may be a "foreign" thing, but the more products I see one person plugging, the less I want to buy them.
conqueror_of_Uranus at 04:22 PM JST - 2nd April

Kimutaku: Hey, I feel sorry for all you who are forced to eat this 160yen junk. Now if you'll excuse me, my private chef is preparing a dinner party at my 500,000,000yen Meguro mansion, and I have to go pick up my Savile Row suit. Don't want to look cheap for my guests, you know. Oh, and don't crowd the parking lot exit trying to snap photos of my pretty face. You'll scratch my 80,000,000yen Mazzerati. Peace out, peeps. Eat Nissin Cup Noodles and prosper!
Sarge at 04:37 PM JST - 2nd April

conqueror - Har! But don't you know Kimutaku is a fair chef himself? And Cup Noodle is now 160 yen? Cripes, I didn't buy that salty junk when it was 100 yen...
conqueror_of_Uranus at 04:45 PM JST - 2nd April

Sarge, yes, I've seen the "Bistro Smap" show. But, IMO with the free choice of high quality ingredients they use, anyone who's made a family dinner before can do the same. I just find it highly ironic when a wealthy celebrity endorses a low-end product aimed at consumers in the lower economic strata.