Dentsu to launch Hello! Japan entertainment TV channel in Singapore

TOKYO —

Dentsu Inc announced Thursday that Hello! Japan, a new international entertainment TV channel with popular Japanese content, will be launched in Singapore by J Food & Culture TV Pte Ltd on Feb 25. In addition to Dentsu, JFCTV investors include Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System Holdings, TV TOKYO Holdings Corporation, Singapore Media Alliance Pte, Ltd, Imagica Robot Holdings Inc, Hokkaido Television Broadcasting and Shogakukan-Shueisha Productions Co Ltd.

After its debut in Singapore, Hello! Japan will be distributed to 10 other countries and territories in the Asia Pacific region: Indonesia, the Philippines, Hong Kong, Malaysia, Thailand, Australia, Vietnam, India, Korea and Taiwan.

Emerging markets in the ASEAN region are showing remarkable economic growth, and countries outside the region that are aiming to enter this marketplace are focusing on ways to increase their presence in the region in order to boost the brand image of their corporations as well as the number of travelers coming into their countries. The export of broadcast content is regarded as a strategic move to promote awareness and understanding of a culture which can increase the degree of positive feelings toward that country. In the midst of intensifying competition, Japan must continue to provide high-quality, versatile content to the global marketplace.

The Japanese content currently being broadcast around the world is either content purchased individually by overseas broadcasting stations or the NHK World TV (English) and NHK World Premium (Japanese) programs. There are, however, no channels broadcasting over a wide area that have a Japanese company or companies at their core. Against such a backdrop, Dentsu and the JFCTV investors launched this project to both increase the market for Japanese content and enhance the presence of Japan in other countries. This is the first time that several media content companies in Japan have collaborated to integrate and edit content for distribution overseas.

Moreover, the establishment of a comprehensive entertainment TV channel by a Japanese company to deliver variety and music programs to audiences overseas is expected to provide logistical support for Japanese companies as they accelerate their globalization. Television commercials and events that are linked to program content, for example, can be used to increase the synergistic effects of advertising communications.

Business Wire

  • 0

    JeffLee

    There are, however, no channels....that have a Japanese company or companies at their core.

    So this is a full-on infotainment service? How many people will (voluntarily) watch that? The article didn't say what platform the channel will be carried on. Satellite, cable?

    Also doesn't say whether the programs are in English or Chinese, which they'll need to be for Singapore. Even the grand and ambitious NHK World doesn't do much in the way of original English programming.

  • -2

    Octagon

    Also doesn't say whether the programs are in English or Chinese, which they'll need to be for Singapore. Even the grand and ambitious NHK World doesn't do much in the way of original English programming

    Majority of programs will be brocasted in Japanese because they are Japanese drama or documentaries. There will be English subtitles. In the reality, Japan is losing ground to SK for entertainment.

    In Singapore, there are many Chinese programs which are made in HK, Taiwan and PRC. If Japanese programs were broadcasted with Chinese, it can be confused with those nations entertainments. Besides that Tamil and Malay TV programs in Singapore did not broadcast with Chinese. They have their targeted audience.

    Unlike that TV programs, Hello! Japan wants to capture the attention of all Singaporeans not only Chinese Singaporeans or Westerners live and work there.

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