Ebi-chan appears in Subaru’s new TV ad.

Ebi-chan to appear in Subaru's new TV ad

Saturday 10th May, 07:06 AM JST

TOKYO —

Automaker Subaru has signed up popular model Yuri Ebihara, 28 for a new TV ad campaign marking the 50th anniversary of the company. The new ad will be aired from May 14.

Subaru said Ebihara, who is popularly known as Ebi-chan, appeals to all generations, and is an ideal character for a campaign to show the company’s appreciation to its customers over the past 50 years.

Latest 15 of 16 Total Comments Show All

OssanULTRA at 08:25 AM JST - 10th May

"Great idea, she's the perfect person to endorse these fine cars."

Funny....I thought any pretty face would be fine.
rjd_jr at 08:32 AM JST - 10th May

True enough Ossan but she seems to be doing a lot of these types of promos lately. That's Ebi's niche.
some14some at 08:38 AM JST - 10th May

I think it is due to decline in sales and availability of Model Girl at reasonable price.
Simon_Foston at 09:07 AM JST - 10th May

Why does she still get called "Ebi-chan?" It's not as if she's 3 years old any more.
blvtzpk at 09:21 AM JST - 10th May

Ebi-chan - the driving force behind post-hits at Japan Today!
Coligny at 12:57 PM JST - 10th May

They tried with Aki Hoshino, but somehow she wasn't able to stop looking like a goldfish out of a fishtank. Which is good most of the time, but just don't really cut it for car commercial as Merc/BMW/Audi tend set the mood on the overly serious macho... ehm... salaryman...
lipscombe at 06:09 PM JST - 10th May

That's Ebi's niche hahahahaha yeah, no-one else is doing anything remotely close to her groundbreaking style of doing what the photographer/agency tell her to do
himasan at 06:38 PM JST - 10th May

There going to show their appreciation to customers of 50yrs are they? By hiring a model, hot nonetheless, to do a crappy CM. I`d rather a free Navi system or somethin.
Coligny at 08:19 PM JST - 10th May

I'd settle for a key older, or the return of the 2007 Imprezza. Because the current hatchback version make me puke everytime I see one in the street....
soothsayer at 12:39 AM JST - 11th May

Why does she still get called "Ebi-chan?" It's not as if she's 3 years old any more.

Ah, well. There's a sad story there. Behind the pretty face is the mind of...
lipscombe at 12:43 AM JST - 11th May

That's Ebi's niche

hahahahaha yeah, no-one else is doing anything remotely close to her groundbreaking style of doing what the photographer/agency tell her to do
telecasterplayer at 12:55 AM JST - 11th May

Doesn't Ebi-chan mean "Crawfish Girl"? Must be a different kanji
amerijap at 05:20 AM JST - 11th May

You mean, "Shrimp Girl"? What the heck is that?
Fair dinkum! at 01:01 PM JST - 12th May

Prawn-girl!!! - Does Subaru really need an empty headed bimbo to sell great cars? I'm sure a more effective campaign would contain reflections of the 50 years of Soobs and their success. A focus on how Subaru have taken the best from all the Euro and Jp cars by buying patents and put them into some seriously kick-butt cars! BTW, I am a Soob owner!
plasticmonkey at 09:59 PM JST - 12th May

Prawnette