Jun Komori shuts down blog following fraudulent auction site scandal
Model Jun Komori, 27, has shut down her official blog in response to the revelation that she helped an online auction site commit fraud.
Ryusuge Suzuki, 30, operator of “penny auction” site World Auction was arrested by Kyoto and Osaka prefectural police this month, along with three of his colleagues, for allegedly using false bids to drive up the prices of items being sold through the site.
Komori, as well as other pin-up models such Aki Hoshino and Yoko Kumada, have since publicly acknowledged that they accepted large payments to write false endorsements of World Auction products that they did not purchase.
Penny auction sites charge users approximately 70 yen per bid as a handling fee, through which they garners millions of yen in commission. World Auction, which was established in 2010 and has more than 100,000 members, hit headlines this year after it allegedly defrauded two women out of 6,000 yen.
Several penny auction site operators were accused of fraudulent practices by consumers in Japan, such as using computer programs and fake users to drive up prices and generate handling fees. On March 31 last year, three such companies were given official warnings by the Consumer Affairs Agency for violations related to the Law Against Unjustifiable Promotional Gifts and Misleading Representations.
Following the public apology she published on her blog on Dec 15, Komori went on to thank her followers and to say goodbye. Komori wrote about her feelings and told fans on Friday that she would no longer be updating her blog, which she has maintained for 4 years and 8 months. She went on to say that although it has been important to her, she felt it was
now time to move on and try new things.
Japan’s director of the Consumer Affairs Agency this month advised members of the entertainment industry to take greater care following the false endorsement scandal. The agency urged celebrities to be aware of the power of their influence and to avoid irresponsible statements.