Friday February 17, 2012

Junichi Ishida, Erika Mine launch 'Jockey Erika Collection'

Junichi Ishida, Erika Mine launch 'Jockey Erika Collection'
Junichi Ishida and Erika Mine pose for the press at the launch of Jockey Erika Collection in Tokyo on Thursday. PHOTO BY TARO FUJIMOTO

TOKYO —

Actor Junichi Ishida, 55, was on hand this week to help model Erika Mine, 24, launch American underwear brand Jockey’s new item “Jockey Erika Collection” in Tokyo. Mine designed several items for the collection.

“It was difficult to tell other staff about my ideas because those items need to be made by lots of people in the production process,” said Mine who used to study fashion design at school.

Ishida, who was the image character for the company’s underwear for men last year, said, “Erika has much feminine pheromone and so do the items she designed.”

The Erika Collection consists of Jockey’s outer and underwear for women.

  • 0

    herefornow

    Major babe. But, sorry Jockey, who wants to buy underwear who's "image character" is 55 years old?

  • 0

    Richard_the_First

    Is he wearing socks? That's the most important question of the day!

  • 0

    borscht

    “It was difficult to tell other staff about my ideas because those items need to be made by lots of people in the production process,

    Can someone explain this to me? Can Mine not communicate?

  • 0

    saborichan

    “Erika has much feminine pheromone and so do the items she designed.”

    Do Ossans have a pheromone detector?

  • 0

    Betting

    This is simply another promotion that bandies around a lot of meaningless words in the hope that they sound intelligent and interesting so customers will buy their stuff.

  • 0

    TokyoGas

    You know, there are so many jokes which could be made relating to underware...

    But why do they always come up with meaningless words for these promotion. Secondly, why isn't she modeling the under in the pic?

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