Karina gets 10 years' supply of Double Zero Cocktail
Entertainment ( 19 )
TOKYO —
Actress and model Karina, 27, is starring in a new series of TV commercials for Asahi Beer’s Double Zero Cocktail line. The cocktail, which has been on the market for approximately one year, is non-alcoholic and has zero calories, and recently celebrated one million cases sold.
Asahi said Karina’s image is sure to boost sales even further, dubbing her the “zero cocktail angel.”
To commemorate the sales record, Asahi presented Karina with a 10-year supply of the drink – or 3,650 cans. “I’ll be sure to give some to friends and co-workers,” she said at a news conference. “I want to tell them, ‘Even if you don’t get drunk, this will make you happy!’”
The commercials will air from Friday.
Japan Today
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19 Comments
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-1
Speed
Non-alcoholic?! Bah!
0
electric2004
I bet the ingredients for this drink were coming from Asahi chemicals.
0
JapanGal
Where do you put all those cans, and won't they get old and taste bad like soda and beer?
-1
genji17
No alcohol...no calorie...and its marketed as alcohol why? all I can say is JAPAN.
0
Ranger_Miffy2
Just another can of chemicals...useless. Squeeze a lemon into soda water and live nicely.
0
Chris Alvis
Nasty... Karina is hot, though.
0
gogogo
Can kids drink these?
-2
HumanTarget
Maybe getting a bit too deep here, but I think the reason non-alcoholic cocktails and near-beers sell so well in Japan is that a huge swath of the Japanese population suffers from mild alcoholism and the society doesn't generally acknowledge it. A few older Japanese I associate with drink these things with lunch or if they're DD. I also see salarymen drinking regular beer at 9 am pretty frequently.
0
Darren Brannan
The amount of aspartame and the like in that stuff is pretty suspect..chuhai always tastes like saccharine to me..I doubt she will keep it,unless she has a much bigger house than mine.I would have thought the company could at least have sent that many cans up to the evac centres to keep people cool...although maybe they have.
-5
Disillusioned
Cocktail? How? A cocktail by definition contains alcohol: any of various short mixed drinks, consisting typically of gin, whiskey, rum, vodka, or brandy, with different admixtures, as vermouth, fruit juices, or flavorings, usually chilled and frequently sweetened.
It's a bloody soft drink!!!
0
Mark_McCracken
It would seem easy for other soft drink companies to copy this marketing. Any no-calorie drink could be called a double zero cocktail. Coke Zero, zero calorie beer, etc. The only exception, I suppose, is tap water.
2
bicultural
disillusioned, chill out. Yeah, non-alcoholic beer is not beer but it's sold in the same section as beer. This non-alcoholic "cocktail" isn't a cocktail, but it's sold in the same section. It's a soft drink with an alcoholic flavor. On another note : so far there have been 11 comments and not one person has mentioned pregnant or breast-feeding women, which is this product's main target market.
1
JapanGal
@Disillusioned
Is a virgin mary a cocktail?
-1
cactusJack
Double Zero = chemical soup.
-1
smithinjapan
I'm sure she was absolutely thrilled (sarcasm).
0
TrentonGaijin
Sounds like a new marketing ploy for another diet soda- take out the carbonation & call it a cocktail....
-1
Ian Duncan
Karina gets a year's supply of Double Zero - Title.
Asahi presented Karina with a 10-year supply of the drink - Article.
Which one is correct?
Moderator: 10-year supply.
-1
Ian Duncan
Thank you.
-1
Ivan Coughanoffalot
I just saw this ad on telly. Guess what? It's asinine, formulaic and assumes every viewer had the intellectual capacity of a six-year-old. What an astonishing surprise.
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