Kumiko Goto becomes Kirin beer goddess
Actress Kumiko Goto, 35, will appear in a commercial for Kirin Breweries from Wednesday in the form of a mineral goddess who offers up their new type of “third category” beer, called “KIRIN 1000 Endless Clear.”
Filmed in Spain, it is the first commercial in two years for Goto, who lives in Switzerland with husband and former F-1 driver Jean Alesi, 45, and their three kids. She appears in the commercial in a heavenly white dress and signals to the sun above to shine through. She then opens her arms wide and directs them to the sea below, which swells up to give birth to “KIRIN 1000.” The new low-malt beer contains hard water that boasts 1,000 milligrams of magnesium per liter.
Goto doesn’t have any lines in the commercial, leaving viewers to focus on the endless blues of the sky and ocean, not to mention her flowing figure and majestic pose. British rock band Queen’s “Don’t Stop Me Now” plays in the background.
“KIRIN 1000” goes on sale Wednesday. The company expects to sell more than 6 million cases of the product this year and is targeting men in their 30s to 50s who like to try new alcoholic beverages.