entertainment

MTV goes looking for likes with its latest revamp

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Artists wanting to see themselves on MTV are unlikely to read the terms and conditions with which they are required to agree before joining the service. That is unfortunate; a close reading suggests that MTV wants to own their work. In order to get on to MTV Flux, users have to grant MTV the right to transmit their material on the network "in perpetuity and gratis". They also claim "the right to commercially exploit, host, store, copy, distribute, modify, edit, incorporate into other material, and/or otherwise treat in any way your Material at (MTV's) discretion without any payment" to the artist. It seems that MTV Flux will be a TV channel comprising solely user-generated content, the commercial exploitation rights of which are owned by MTV. Just so no one should be in any confusion about what such an agreement might involve, MTV's content submission conditions states: 'In particular, you agree to waive all moral rights to the Material.'* Such terms are unprecedented in the music industry and could have serious long-term implications. It may be that any artist who breaks via the MTV Flux set-up might find that, years later, MTV has some claim to residual rights in their material or else have the use of it for life of copyright, without any payment to the artist, "in perpetuity and gratis".

==> MTV is a bad deal for musicians/artists especially when you now have the internet and can publish yourself.

1 ( +1 / -0 )

MTV could try playing music videos for starters...

But basically what badsey3 said.

5 ( +5 / -0 )

MTV could try playing music videos for starters...

That's right. I remember when MTV used to play music videos. Now it's mostly reality tv.

3 ( +3 / -0 )

Call me crazy, but they could always go back to showing music videos.

1 ( +1 / -0 )

How many of ya guys watched the music videos on old MTV?

0 ( +0 / -0 )

How many of ya guys watched the music videos on old MTV?

Video killed the radio star.

-2 ( +1 / -3 )

I watched MTV when it was new, and it was great. Except that it made the image as important as (or, realistically, more important than) the music. I blame MTV for the rise of the hair bands.

Do kids even watch videos anymore? On TV, or elsewhere? More likely on their phones or iPads.

0 ( +0 / -0 )

Video killed the radio star.

Whoever down-voted me on that comment obviously didn't get the reference. Try some google.

0 ( +0 / -0 )

Video killed the radio star.

Whoever down-voted me on that comment obviously didn't get the reference. Try some google.

Wasn't me; saw that video.

Still, people who want music videos back on MTV likely don't watch the music videos anyways, so why would MTV bring those back when people don't watch there.

0 ( +0 / -0 )

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