NON STYLE wins Y10 million for best reaction in Softbank mobile video contest

Tuesday 30th June, 04:00 AM JST

TOKYO —

Comedy duo NON STYLE picked up a handy 10 million yen this week when they were voted the June winners of Softbank’s “S-1 Battle” contest. Nearly 800,000 Softbank mobile phone users voted on various comedic video clips from June 1 through June 28. NON STYLE finished on top for their video of Akira Ishida, 29, and his reaction after being splashed with hot and cold water at the same time, with a little Tabasco thrown in for good measure.

Ishida and Yusuke Inoue, 29, were presented with a check for 10 million yen at Softbank’s head office in Shiodome. Ishida was asked by a member of the press if he would use his share of the bounty to hold a wedding with the woman he is currently seeing, to which he said: “I haven’t given any thought to that, but sure I’d like to buy her a present.” He also said that that NON STYLE had finished recording their entries for July and August, and that if they can take out the grand prize of 100 million yen, awarded to the best entry over the whole year, then he would like to buy a TV program.

TV commentator Terry Ito, 59, expressed his bewilderment repeatedly during his weekly morning show, saying: “They won 10 million yen for that? You’ve got to be joking.”

› Login to comment

Latest 15 of 17 Total Comments Show All

blvtzpk at 08:16 AM JST - 3rd July

NON STYLE: Are they the manzai equivalent of "No! Drug" campaign?
fatfrenchfool at 09:10 AM JST - 3rd July

cannon and ball are alive and well, in Japan
Feekalmatter at 10:04 AM JST - 3rd July

What's in it for these corporations that they can throw that kind of money away on that kind of crud?
Altria at 10:17 AM JST - 3rd July

TV commentator Terry Ito, 59, expressed his bewilderment repeatedly during his weekly morning show, saying: “They won 10 million yen for that? You’ve got to be joking.”

Now that is the best reaction. Give the prize to Terry Ito.
fishy at 10:45 AM JST - 3rd July

i dont think NON STYLE is funny at all... there are tons of funnier ones.. 10 million ?? geez.... that money could be spent for more useful stuff/// sigh...
bamboohat at 10:50 AM JST - 3rd July

after being splashed with hot and cold water at the same time, with a little Tabasco thrown in for good measure.

comedy genius.
daisan at 10:54 AM JST - 3rd July

Past winners http://mb.softbank.jp/mb/special/s1battle/battle/archive.html

If you vote there is a chance to win 100,000yen.
gogogo at 11:33 AM JST - 3rd July

Physical comedy is just not comedy.
thepro at 03:43 PM JST - 3rd July

I just watched it and it was about the dumbest thing I've ever seen. 10 million yen? Jesus
plasticmonkey at 09:36 PM JST - 3rd July

then he would like to buy a TV program.

Har har. And afterwards they went out for pizza and ice cream and Ishida got to ride Inoue's tricycle and everybody clapped their hands together and made lots of money . . .
DentShop at 10:01 PM JST - 3rd July

10 million yen? That is the last straw for Softbank. I am switching over this month due to their poor service, extortionate rates and ridiculously expensive advertising campaigns which is probably part of the reason their rates are so high.
GAYMAN at 11:32 PM JST - 3rd July

it's good to know my mobile fees are going to a lame cause
griff at 12:46 PM JST - 4th July

i don't think it should surprise anyone that hard-hitting, satirical social satire doesn't feature on japan's comic horizon
biglittleman at 07:41 PM JST - 5th July

How about NON FUNNY?
Informed at 02:20 PM JST - 6th July

My girlfriend and I have decided to cancel our Softbank accounts because of this flagrant waste of money.