Sawajiri's ad from 'Helter Skelter' to be used for Parco campaign
Actress Erika Sawajiri, 26, who makes her return to the big screen on July 14 after a five-year hiatus with the movie “Helter Skelter,” is now on leave while recovering from “health problems,” which some sources have attributed to depression associated with the role.
However, the movie’s creators have revealed that a commercial that was broadcast in the fictional world of the movie is to make the transition to Japan’s television screens as part of an ad campaign for department store Parco.
Directed by Mika Ninagawa, “Helter Skelter” is based on an award-winning sexually graphic manga by Kyoko Okazaki. Sawajiri plays the role of Ririko who becomes a new breed of entertainment industry star after undergoing cosmetic surgery on her entire body. When the clinic is investigated for its shady business practices, Ririko’s beauty to starts fade. Her mental condition also starts to deteriorate.
Sawajiri co-stars with Kiko Mizuhara, 21, who plays a younger model. The pair dress as Parco mascot “Parkoala” for the commercial.