Softbank Mobile's 'Oto-san' dog to release DVD

Wednesday 09th July, 10:54 AM JST

TOKYO —

“Oto-san,” the white dog famous in Softbank Mobile’s TV ads, will release his own DVD on Sept 10. The DVD introduces his daily life like a diary. The 5-year-old dog “signed” with Victor Corp president Yuichi Kato, after arriving at the company’s headquarters in a limo and attended by bodyguards. He will start filming this month.

The price of the DVD and a lunch box set will be 2,625 yen and 3,360 yen respectively.

Latest 15 of 24 Total Comments Show All

pathat at 12:45 PM JST - 9th July

Why would Softbank go out of their way to hire 2 African (Americans) as "bodyguards"?

Americans have been part and parcel of this whole white dog fascination from the beginning. Terry Kay`s moving novel, "Dance with the White Dog," spurred this white dog mania from several years back when his book became popular in Japan.

I congratulate SoftBank for using this to promote their business.
cleo at 12:55 PM JST - 9th July

"Dance with the White Dog," spurred this white dog mania from several years back

You mean Oto-san is ....possessed by a dead spirit? Say it isn't so!!!
KyouNoNippon at 01:35 PM JST - 9th July

I would rent it, not buy it.
Gatorade at 02:59 PM JST - 9th July

Wow!:. What is happening to this world!? I think I should do something like, that, like make a diary of my day... then sell it. Awesome!:. NOT!
Proffessor at 04:33 PM JST - 9th July

hoserfella, Why should nationality or race bother you? It can be anybody and in this case, it just happend that they picked these guys. It's simply commercial.
hoserfella at 04:53 PM JST - 9th July

It just happened they picked 2 black guys to act imposing. I just think it says something about the Japanese psyche and how they view blacks. Why do u suppose that they chose these 2 instead of the overwhelming number of Japanese wannabe actors available? It doesn't bother me personally (I'm neither black nor a wannabe Japanese actor), but I think it's an interesting point.
RepublicofTexas at 06:19 PM JST - 9th July

I would never buy the dvd, but i love the commercials. My uncle's dog looks exactly like the dog in the cm, so everyone always calls her oto-san. As for the body guards, there are black people in Japan, it's not like they had to go all the way to America or Africa to hire them. Mai Kuraki usually has at least to blacks in her band for instance.
Himajin at 08:35 PM JST - 9th July

Those commercials are great. I might spring for the DVD if I still had a small kid or kids around the house.
farhaan at 11:44 PM JST - 9th July

Most stupid ads I have ever seen. While watching TV whenever these ads comes I immediately changes channel. I really hate those ads and that dog.
jpdrag0n at 01:42 AM JST - 10th July

why do people feel the need to bring race into everything? as a japanese-american, the only japanese people that scare me are the yakuza. so having normal japanese 'bodyguards' wouldn't cut it for me. thats why they got a couple black guys to be oto-sans bodyguards...pretty scary guys...
KitsuneYoukai at 02:12 AM JST - 10th July

A dog with body guards???? I wonder how much that costs and also how very pathetic...
cracaphat at 04:29 AM JST - 10th July

Still can't raise SB's stock price,which has gone to the dogs !!
buggerlugs at 09:35 AM JST - 11th July

sad,sad,sad.... we live in a nation of... you mean people will actually buy this stuff?
blvtzpk at 12:52 PM JST - 11th July

Why should nationality or race bother you? It can be anybody and in this case, it just happend that they picked these guys. It's simply commercial.

Yes, by some dint of fate only two black guys turned up for the audition. The company had no other option, did it?
hoserfella at 12:59 PM JST - 11th July

jpdrag0n; my point exactly...