Yu Yamada is Uniqlo's 'perfect' woman

Saturday 27th September, 06:38 AM JST

TOKYO —

Model-actress Yu Yamada, 24, appeared at a promotional event this week for Uniqlo’s new one-piece outfits for women. Yamada, who is the brand’s image character, was joined by two Miss Campus students from Rikkyo and Tokyo Metropolitan universities. The theme was “clothes for the perfect woman.”

Yamada, who coordinated the fashion style for the two Miss Campus students for the event, said, “The clothes are great. I feel like they could empower a woman to be perfect.”

Latest 15 of 19 Total Comments Show All

doombird at 12:47 PM JST - 27th September

I like Uniqlo a lot. Saying the clothes are 'blah' isn't a stretch, but that's what I like about them -- most of the stuff is pretty simple, comes in basic colors with no branding or logos, and at decent prices. They have some funky stuff and some higher-end sweaters and things, but mostly it's decent quality at an OK price. Of course, maybe if I had more money I'd shop somewhere else. It upsets me that that girl has no thighs :(
Sarge at 07:22 PM JST - 27th September

What happened to Norika?
Pukey2 at 07:22 PM JST - 27th September

Me too, my wardrobe is full of Uniqlo stuff. Low price, but casual, comfortable and smart. Much better than expensive hideous stuff worn by people who obviously just want to show off how much money they spend.
Sarge at 07:27 PM JST - 27th September

"casual, confortable and smart"

Casual and comfortable, yeah. I don't know about smart...
Nessie at 11:45 AM JST - 28th September

“The clothes are great. I feel like they could empower a woman to be perfect.”

I propose we test this empirically. The control sample would be the most revealing.
DenshaDeGO at 02:59 PM JST - 28th September

The last time I saw her on TV she could only squeal "iyada iyada iyada!!!" about 800 times in succession. Most definitely NOT the perfect woman.
Pukey2 at 06:33 PM JST - 28th September

sarge:

> I don't know about smart...

Yes, smart, and I mean the English meaning, not Japanese meaning.
Pukey2 at 06:35 PM JST - 28th September

I'd also like to add that it's great that Uniqlo has clothes for my size. There'a a reason in Japan why it's always the XXL sizes which noone wants.
steed78 at 06:20 AM JST - 29th September

I'm sorry but I must disagree with the poster who did not like her pantyhose,I feel that they make her outfit even more attractive and it is nice to see that nylon covered legs are back in style.
Altria at 10:21 AM JST - 29th September

Yamada Yu is fantastic, but the Uniqlo pants are a dealbreaker for me.
magpie at 01:35 PM JST - 29th September

Love Uniqlo, especially the T-Shirts. Like Yu Yamada, nice. Also like Norika Fujiwara too.
Ninjazilla at 01:15 AM JST - 30th September

yamada yu is super hot but whats with the sarah palin hairdo??
chardk1 at 02:02 PM JST - 30th September

Must be flattering to Kazue Fukuishi and Norika Fujiwara to hear Yu Yamada is Uniqlo's "perfect" woman. What were they, just in the general vicinity of a CM shoot?
dennis0bauer at 03:39 PM JST - 30th September

Sarge ; She got married
Sarge at 03:46 PM JST - 30th September

Dennis - So? Actually I just saw a Uniqlo TV commercial with Norika the other day.