Yuki Amami

Yuki Amami still single but happy with Toshiba’s mother-oriented appliances

Wednesday 30th September, 03:47 AM JST

TOKYO —

Actress Yuki Amami, 42, was all smiles at an event in Ebisu this week to promote manufacturer Toshiba’s latest appliance range aimed at housewives and the mother market. Amami stars in the commercial currently on air for the company’s new refrigerator and washing machine, featuring the slogan “Mama gokoro kaden.” A Toshiba executive said at the event: “If mothers are happy with the new functions, then everyone will be happy.”

Amami, while single herself, became a symbol for middle-aged women after her performance in TBS drama “Around 40” last year, and this is her third year of working with Toshiba.

She said: “I look forward to the new features every time. The appliances are of course a big help for mothers, but they also help single ladies like me. I depend on the machines daily and it’s no exaggeration to say that Toshiba is supporting my life.”

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Latest 15 of 19 Total Comments Show All

blvtzpk at 12:27 PM JST - 30th September

"Yuki Amami still single but happy with Toshiba’s mother-oriented appliances"

Er...what? What's the correlation between being single ("still") and liking mother-oriented products???
stealth_one at 12:50 PM JST - 30th September

If this product is for housewives and mothers,being single, where does she fit in ?
Weasel at 01:03 PM JST - 30th September

Yuki Amami still single but happy with Toshiba’s mother-oriented appliances

Being single has what to do with this recent career movement?
Wakarimasen at 01:15 PM JST - 30th September

She's cute
stealth_one at 01:49 PM JST - 30th September

She aint happy being single,but she is getting paid well to say otherwise.
GAYMAN at 02:01 PM JST - 30th September

she is good at advertising
kirakira25 at 02:48 PM JST - 30th September

I`m really interested in the definition of a "mother-oriented device" as opposed to any other device -

Do they have a different kind of fridge and washing machine for married women and mothers as opposed to single men/women??!

Does the machine come with a built-in voice control that yells at you "I want.../wheres my../Im bored! every time you open the door??!
tmarie at 03:46 PM JST - 30th September

Single women usually live with their families so they don't need to buy such things. Married women are the ones that do (with hubbies money of course), hence them being marketed only to them and not single women. Either way it is disgusting.
paolo27th at 04:45 PM JST - 30th September

The headline had me scratching my head.
GW at 09:46 PM JST - 30th September

So Toshiba, are men allowed to use these things?

This is just so daft
bdiego at 08:15 AM JST - 1st October

tmarie: Right, because we went through that phase in the 60s every other nation in the world must follow our timeline. By that logic, how about we start finally building bullet trains, vending machines, and offering half decent service. We're 50 years behind Japan here.
bdiego at 08:17 AM JST - 1st October

kirakira: I can't speak for mother oriented, but there's definitely a bachelor-oriented market. It's hard finding cookware or buying supplies for a single person. You're either screwed in pricing ($2 for pint of milk and $3 for a quart) or are forced to buy more than you can consume.
terebiko at 05:50 PM JST - 1st October

We got a spiffy new washing machine, that dries the clothes too. It is a pain in the petootie. Before we could just dump all our stuff in and push the button. Now we have to carefully separate the clothes based on what they are made of. Heck of a lot more work for mother and me. Put the clothes in, and the machine tells you how much it weighs, how much detergent to put in, and that it will take 3 hours to finish. I guess that includes the drying, but three hours?!?!? Doesn't seem to matter how small the loads are. Wish we hadn't sunk all that yen into this thing. Simple is best.
bdiego at 10:16 AM JST - 2nd October

I will say the one advantage of a dryer is how hard it is to hang dry in the humid summer, not to mention the smell as clothes sit moist for too long.
TSRnow at 01:19 PM JST - 5th October

The appliances are of course a big help for mothers,

How does she know? Info from toshiba engineers? They are exaggerating of course to make people buy their goods. I'd say appliances these days have too many features. I wonder if the housewives are using them effectively.