Chocolate beer

Monday 05th January, 05:50 AM JST

Sapporo Breweries Ltd will release “Chocolat Brewery” beer from Jan 14 in a limited quantity. The new beer features chocolate malt and cacao to create a balmy flavor and bitter taste. Some 20,000 sets of 3 cans will be available on the company’s online site. From Jan 30, 12,000 cans of the beer will be available at shops only in Hokkaido.

External Link:http://www.sapporobeer.jp/

Additional Information:

Chocolat Brewery, Sapporo Breweries Ltd
1 set/ 1,480 yen, 2 sets/2,780 yen, 3 sets/5,480 yen
Available from January 14, 2009

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Latest 15 of 16 Total Comments Show All

techall at 11:18 AM JST - 5th January

Sacrilegeous !
NuckinFutz at 12:55 PM JST - 5th January

Great! I read this after the story on Japanese love for hamburgers! Is nothing sacred in this country?

Just to get even tonight I'm gonna slop a big spoon full of HOT salsa on a bowl of Japanese white rice and dump jalapeno peppers and trappy's hot sauce into the ramen - TAKE THAT!

At least they are limiting the damage to Hokkaido for the most part. Just the thought of this "beer" makes me gag!
BlackFlag at 12:57 PM JST - 5th January

I've had chocolate beer in several countries, you can't blame Japan for it
beavis at 01:21 PM JST - 5th January

Flag is right. This is nothing new. However, "a balmy flavor and bitter taste"? Is that really the best way to describe it? Kind of sounds like what I would expect to taste after licking someones armpit.
vickman at 02:38 PM JST - 5th January

"I would expect to taste after licking someones armpit" lol to that Mr. Beavis
cwhite at 09:59 PM JST - 5th January

bit of risk that you have to buy 1 set. I guess Royce is looking for new products to sell.
JohnBecker at 02:35 AM JST - 6th January

Over here in the States, Sam Adams Black Lager has overtones of chocolate. They also do a great cherry wheat beer and a cranberry lambic. There's more to beer than (the American version of) Sludgeweiser, thankfully.
USARonin at 02:46 AM JST - 6th January

Johnbecker, Budweiser isn't an American beer, but thanks anyhoo.

(It's European.)
LIBERTAS at 03:45 AM JST - 6th January

I've been fortunate enough to imbibe: Guinness with a mule's kick. Good stuff.
motytrah at 06:57 AM JST - 6th January

Do any of these specialty and regional beers ever taste good? I've tried maybe a dozen or so over the years whenever I'm in Japan and they always seem to lack a refinement that US and EU specialty/micro beers have. They always remind me of mid-level home brew.
Dogdog at 09:57 AM JST - 6th January

Japanese beer is the 'same old same old', packaged in a different can. If only someone could make them think outside of the box and brew something other than the German style lager beers.
Dogdog at 10:02 AM JST - 6th January

Only in Japan...........

1 set = Y1,480.

3 sets = Y5,480.

Buying 1 set x 3 = Y4,440.
natosucks at 10:47 AM JST - 6th January

Only in Japan...........

1 set = Y1,480.

3 sets = Y5,480.

Buying 1 set x 3 = Y4,440.

THATS because the 3 set have 12 cans(set 1 have 3)
JohnBecker at 02:33 AM JST - 7th January

@USARonin - Anheuser-Busch may be a European owned company, but their Budweiser beer is very much an American beer. Compare it to the real European Budweiser and tell me I'm wrong.
some14some at 07:14 AM JST - 7th January

bit of risk that you have to buy 1 set

yes, so they should sell 100ml can for 100 Yen, Promotional Offer for limited period, No, it will go out of production.