'Healing' undershirt for men
New Products ( 12 )
Wacoal has developed a line of men’s underwear, “Kokochi-ii,” designed with the concept of “healing.” Men’s underwear primarily uses cotton, but the new product is made of blended fabric including the soft micro-polyester, improving comfort in wear. Wacoal is targeting male consumers in their 30s and 40s.
The material is 55% polyester and 45% cotton, combining micro-polyester with a compound yarn that features a gentle texture.
The underwear will be sold nationally from department stores under the DAMS brand and chain retail stores as BROS. Both will be available in short sleeve and sleeveless versions.
DAMS sleeveless shirt and short sleeve shirt: 2,625 yen and 2,940 yen respectively. BROS sleeveless shirt and short sleeve shirt: 1,890 yen and 2,100 yen respectively.
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12 Comments
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elbudamexicano
Healing? Ok, what are they supposed to heal?
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sharky1
I need something to wick the sweat off my nads...
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gogogo
Seriously what a lot of brown, they should be sued for false advertising.
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BurakuminDes
Isn't that what Frank Costanza and Kramer invented as a Bra for men?
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stirfry
a cotton-polyester blend...GROUNDBREAKING !!!!!
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Beelzebub
Japanese use "iyashi" (healing) when they can't come up with any better way to draw attention to the product.
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IvanCoughalot
Healing? Healing what? I'm with sharky above: once the heat kicks in in a couple of months, my jewels will need some form of dessicant. Baby powder's fine for a while, but it does a dark suit no favours.
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electric2004
I hate polyester. Together with sweat, soon bacteria will produce a smell.
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JohnBecker
2940 yen? For a T-shirt???
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USNinJapan2
BurakuminDes
LOL. Yeah it was either the Bro or the Manzier but I can't remember which they ended up choosing...
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Kronos
Polyester will be perfect for hot summer days.
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Cliffy
No thanks! I prefer 100% cotton.
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