How business can rebuild trust in the new decade
Commentary ( 2 )
TOKYO —
Toyota’s recent global recall comes at a terrible time: Amid the lingering 2008 financial crisis, the global public is skeptical – at best – of big business. Governments are also facing trust deficits arising from the financial crises, leadership failures on topics such as climate change, and frustration with slow progress in a rapidly evolving world.
Consumers looking for trustable knowledge and information, opinions, and guidelines are now more than ever connected to a wide variety of civil society voices. These connections, often to NGOs, can amplify local issues and provide linkages to distant concerns. The NGOs to which consumers are connecting are often seen as being at least as credible as business.
What to do? Read more here in Insight by Jeremy Prepscius, managing director of BSR Asia which works works with its global network of more than 250 member companies to develop sustainable business strategies and solutions through consulting, research, and cross-sector collaboration.
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stirfry
don't lie to your customers might be a good start
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skipbeat
Honest, Integrity, Character, Leadership, Responsbility, Accountability. I believe these are what makes the difference between a poor company and a great company. No Lip Service. Follow through as promised.
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