McDonald's to expand 'build your own burger' test

Isn't Burger King already doing this?

It'll be VERY interesting to see will McDonald's Japan offer this at their most popular stores. Doing "limited edition" hamburgers is one thing like the American Vintage burgers is one thing, but "build your own" burgers is quite something else....

I'd like crunchy lettuce, double onions and HP sauce on my burger. And if the offer extends beyond burgers I'll have a chip butty with that.

It's called Harvey's. I believe you have to be in Canada to have one. Damn good veggie options too!

I'd like crunchy lettuce, double onions and HP sauce on my burger. And if the offer extends beyond burgers I'll have a chip butty with that.

Can you please translate that?

Can you please translate that?

Which bit do you need translating?

I'm thinking the chip butty. Horrible things. Right up their with fish finger butties.

I was raised on chip butties. A cultural icon, they is. The fish fingers and burgers I can happily do without, but there are times when only a chip butty can hit the right spot.

(bass- I suppose the 'translation' would be a sandwich of french fries made with thick bread, flavoured with salt, pepper and either tomato sauce (ketchup), brown (HP) sauce or malt vinegar, but that really doesn't do it justice.)

Ahh, well that sounds good. Thanks for that. Used to think putting vinegar on chips/fries was a very odd thing. Fried Fish, not a problem, even though in the states people do it at the local Fish and Chip shop, but outside of that, but once I tried it, couldn't go back. I use both now. Just don't do the French, German, Belgium Mayo thing, that's where I definitely draw the line! But seriously, the make your own burger at Miki-Ds sounds good, Subway and Burger King both do this, so I think it would become a hit. Now all they need to do is get more quality products to accomplish this. I have always been a fan of the local mom and pop shops, they always, make the best burger hands down, but if Miki-Ds can do that, it would be a great improvement. For me, Japan's MD hamburgers are a bit too salty as well as the fries, that's one reason the place puts me off. I like a little salt, but they drown them in the stuff which to a lot of people can be a serious turn off.

Yeah, as mentioned, it's like Harvey's - a better burger joint in Canada. Whenever I go back, I always make sure to get some. Also, Harvey's has poutine, a good old French Canadian heart-stopper.

The popularity of Chipotle and Subway, for instance, is largely due to the fact that people can dictate exactly what they want on their burritos and sandwiches.

I'm not sure about Chipotle, but the reason I head to Subway is because I can actually order a healthy sandwich with reasonably fresh vegetables. I'm not a vegetarian, but I prefer to treat meat as a garnish on my sandwiches rather than the main ingredient, and Subway lets me do this. A few thin slices of salami over olives, lettuce and slice tomato on a toasted sesame seed roll and seasoned with a dash of olive oil and salt and I'm in heaven.

McDonalds would offer what precisely? ... umm the same unhealthy and stale list of ingredients. The only thing I can think of on their menu that's green is the pickles... and no, the lettuce isn't green, generally its a dull grey color. This is what McDonalds can't get through its head. It keeps offering "healthy" options, but they're all disgusting. Their salads are frozen lumps of stale veggies that lack any flavour, and if you don't move quickly to stop them they drown it in more dressing than there is salad. ... and their other "healthier" options, like chicken burgers and fish burgers... don't get me started.

Perhaps if McDonalds could just master the very simple idea that people would like something healthy to eat that isn't drenched in dressing, covered in cheese, breaded and deep fried, and so on, then maybe, just maybe their business would do a little better.

Perhaps if McDonalds could just master the very simple idea that people would like something healthy to eat that isn't drenched in dressing, covered in cheese, breaded and deep fried, and so on, then maybe, just maybe their business would do a little better.

They are not really serious about changing their formula. They'd lose the millions raised and surviving on junk food.

presto345Mar. 03, 2014 - 10:43PM JST They are not really serious about changing their formula. They'd lose the millions raised and surviving on junk food.

No offense, but I don't get that logic. They could keep their old menu and just add a few items for those of us who want to take advantage of their huge distribution network. Even if the sold it at a little side window or something I wouldn't mind.

I would like a burger in Mcdonald's Japan where I could order no smoking. In this day and age McDonald's Japan must consider the health of customers, children doing homework and employees...