MOS Burger’s new premium hamburger packs a sophisticated punch

Sounds disgusting!

Too bad the patty is still Mos's same old, bizarrely-textured, funky-tasting puck of "beef". Most overrated burger chain on Earth.

MOS has some great burgers, but the one pictured doesn't look very appetizing. That huge glob of topping just doesn't appeal to me at all. Much of the sandwich consists of the bun, and the example shown seems to need some improvement there too.

This could very well be fast food at its best.

At least in the fictional world of content marketing.

This could very well be fast food at its best.

I don't know... I'll have to see how it measures up against a Hamburgeur avec truffles a la Mac Grande accompanied by a lightly chilled shaque du chocolat at my local golden arches.

Looks and sounds really bad! demi-glace on a burger no thanks!

... so its a burger with gravy and cheesy mashed potato on top? Oh, sorry, did I dispel the marketing mystique by using normal words? Ooopss.

Actually I think it sounds better my way. Still not very appetizing, but better than "French demi-glace sauce and aligot"

Who comes up with these ideas in Japan? They need to take a page on how to make a great burger. There are plenty of burger joints in the US that will put all of these chains to shame. And if you are going to attempt to make a seemingly delicious and appealing burger, make it look so. But some hearty toppings on it, make it look interesting, offer various amounts of condiments, but the thing looks like a Quasi Sloppy Joe with a big fried patty (grilled is always the best) the marketers should take some examples from some of the best burger shops in the US.

http://www.thedailymeal.com/40-best-burgers-america-slideshow-0

Sounds intruiging, but Mos products are always soggy, as if they were all steamed.

Agreed, demi-glace sauce, probably out of a big can, is so gross, and adding potato to burgers is a definite no-no. As stated, Mos burgers are sloppy and messy, better eaten with a fork or even a spoon. Plus they're expensive and you have to wait a while to get them. Call this ad campaign DOA.

Not sure about the mash in this one, but hash browns work in a burger, so maybe it won't be all bad.

What does anyone expect from a Japanese company brazenly redeploying original American items for a nationalistic market segment who, after all, really prefers Japanese handling of such business? And have you noticed their menus don't include any English at all? What chutzpah!

That ghastly high school cafeteria-style "tomato" glop they slap on their meat patties ruins the taste for most westerners expecting the familiar flavors of a normal burger. And the wait you endure for even the most modest of meals there seems to confirm MosBurger can't function with the speed and efficicency of a MacDonald's.

And who writes this stuff? "While the ingredients are based on French cuisine, MOS Burger is also bringing a little of Japan’s best to the new burger by mixing top quality Hokkaido-sourced potatoes with rich mozzarella cheese and garlic for the aligot. The result is a light, fluffy topping that will tantalize your taste buds and create a real rustic flavor. If that wasn’t enough, the taste of the demi-glace is complemented perfectly by the inclusion of vegetables coated in a rich butter, with a dash of sherry and Madeira wine to bring out the flavors of the beef patty"

That list of ingredients makes for a very, very un-buger-like burger indeed. But, after all, here in Japan, who really cares anyway as long as the public can be made to eat it? In Japan, it's not the consumers who matter, it's the producers and the suppliers. (Remember how the public was fed the nata de coco and tiramisu booms?)

For some of the city's tastiest hamburgers, try Hamburger Mania in Hiroo.

CHAMADEAug. 20, 2013 - 03:54PM JST What does anyone expect from a Japanese company brazenly redeploying original American items

Hamburgers are not "original American items". The clue should have been that they're named after the second largest city in Germany.

I'm not into hamburgers, but MosB's salmon burger is the greatest. Toasted rice instead of bread. Slab of nori. Yummy good.

@frungy

Hamburgers are not "original American items". The clue should have been that they're named after the second largest city in Germany.

Sorry, nice try, but the hamburger that we all know and are familiar with WAS created in the US.

http://www.louislunch.com/index.php

The hamburger, a ground meat patty between two slices of bread, was first created in America in 1900 by Louis Lassen, owner of Louis' Lunch in New Haven, Connecticut.[4] There have been rival claims by Charlie Nagreen, Frank and Charles Menches, Oscar Weber Bilby, and Fletcher David.[5][6] White Castle traces the origin of the hamburger to Hamburg, Germany with its invention by Otto Kuase.[7] However, it gained national recognition at the 1904 St. Louis World's Fair when the New York Tribune namelessly attributed the hamburger as, "the innovation of a food vendor on the pike."[6] No conclusive claim has ever been made to end the dispute over the inventor of the hamburger with a variety of claims and evidence asserted since its creation.

So on the part of the name, yes, you are right, but the hamburger itself, was an American invention.

Back on topic please.

bass4funkAug. 20, 2013 - 09:18PM JST [6] No conclusive claim has ever been made to end the dispute over the inventor of the hamburger with a variety of claims and evidence asserted since its creation.

Read your own footnotes. There's no conclusive evidence that it was first done that way in the U.S.

Traditionally the hamburger in Hamburg was served with bread on the side, but in medieval Europe it was normal to use a large slice of bread as a plate (referred to as a trencher). Putting another piece of bread on top? The Earl of Sandwich was in the habit of eating meat between two pieces of bread a hundred years before the U.S. was even formed. The first restuarants to sell hamburgers in the U.S. even called it "Hamburg style American fillet", and it was served between two slices of bread, indicating that this was the "Hamburg style".

What's so awful about admitting that you borrowed a dish from another country? Are people in the U.S. so amazingly insecure that it can't even give another country credit when the food is plainly and clearly named after a major city in that country? Does America truly have so few achievements of its own that it has to claim everyone else's?

"Looks and sounds really bad! demi-glace on a burger no thanks!"

I dunno, I sometimes buy frozen hamburgers with demi-glace sauce that are pretty darn tootin' delicioso...

Funny how everyone on this site is a gourmet food critic all of a sudden or expert of any given topic LOL. Yeah, I love all these great American burger chains, like Burger King, Wendy's and all other equally disgusting ones.

In & Out is the only that offers decent burgers although they have no creativity.

@frungy

What's so awful about admitting that you borrowed a dish from another country? Are people in the U.S. so amazingly insecure that it can't even give another country credit when the food is plainly and clearly named after a major city in that country? Does America truly have so few achievements of its own that it has to claim everyone else's?

On the contrary, we have the most patents in the world. I never said, anything was wrong and yes, I'm half German, I know the history. I am Just saying the way the hamburger of TODAY evolved was in the US the style that we all recognize in the world is by most people in the world associated with the US. And what's so bad about this burger. Capnsinbad said it best, demi-glace sauce, probably out of a big can, is so gross, and adding potato to burgers is a definite no-no. As stated, Mos burgers are sloppy and messy, better eaten with a fork or even a spoon. Plus they're expensive and you have to wait a while to get them. Call this ad campaign DOA. MOS could be a better burger chain, if they would make juicier patties. Frying is just NOT the way to go. Grilling is the best and pulling the sauce out of a can doesn't help. Basically, combining 2 different sauces on the thing.The thing doesn't even look deliciously appetizing.

The new burger is guaranteed satisfy all hamburger fans looking for a premium feel that delivers just that little bit extra,

Interesting claim to make, are these the words of Mos Burger or the words of the reporter?

And if this burgers fails to satisfy what recourse does one have?

Went to Mos B a couple of weeks ago. Haven't been in years. I had just sat down and the food was brought to me. I thought they cooked everything fresh? Anyway, the hamburger was a bizarrely-textured, funky-tasting puck of "beef"(couldn't have said it better). Just horrible. No flavor. Had to pay for mustard, not yellow mustard, but spicy mustard, which I can live with. The onion rings were OK, but cold. The coke was disgusting.

Most overrated burger chain on Earth.

Agree %100

Interesting claim to make, are these the words of Mos Burger or the words of the reporter?

What part of "advertorial" do you not get?

I am sure that slop will not satisfy me. I do like MOS onion rings, though.

bass4funkAug. 21, 2013 - 08:20AM JST On the contrary, we have the most patents in the world.

Actually according to the latest data that would be Japan (http://en.wikipedia.org/wiki/List_of_countries_by_patents).

I never said, anything was wrong and yes, I'm half German, I know the history. I am Just saying the way the hamburger of TODAY evolved was in the US the style that we all recognize in the world is by most people in the world associated with the US

Okay, fair enough. The distinctive bun shape, the toppings. Yeah, I'd definitely agree with you that the current shape and look all evolved in the U.S. I just don't like it when people try to claim that the food and recipe were invented in the U.S. That's like claiming that the U.S. invented football.... but actually American football is clearly descended from Gaelic football. Its just impolite and smacks of arrogance and a denial of the past.